The Brown-Forman Corporation, renowned for its ownership of the spirit brand Jack Daniel’s, has named Gaurav Sabharwal as the new Managing Director for its India & South Asia operations.
Boasting over twenty years of experience in the beverage and consumer goods sectors, Sabharwal brings a wealth of knowledge to his new position. His background is particularly strong in the alcoholic beverage sector, where he has worked across a variety of Asian markets including the Indian subcontinent, Southeast Asia, and the Middle East. His career includes over fourteen years at Pernod Ricard, where he undertook several leadership positions focusing on strategic and transformational initiatives, as well as country and business leadership in locations such as India, Singapore, and Dubai. Prior to joining Brown-Forman, he held multiple commercial leadership roles at Diageo.
In his capacity as Managing Director, Sabharwal will be responsible for guiding Brown-Forman’s growth and operations in the strategically important and rapidly expanding markets of India and South Asia. He will directly report to Eveline Albarracin, VP, Managing Director, Brown-Forman ANZPI IMENA Turkiye, and will be stationed in Gurugram.
“I am excited to join Brown-Forman and look forward to leading our committed team in one of the most dynamic and fastest-growing spirits markets in the world. Jack Daniel’s is an iconic brand as well as one of the most valuable spirits brands in the world, and we will strive to help consumers in India discover the world of American Whiskeys. Additionally, the recent acquisitions of Gin Mare and Diplomático, along with much loved Woodford Reserve provide a big opportunity for accelerating premium brands from our global portfolio as we aim to step change the business in India,” said Gaurav Sabharwal, Managing Director, India & South Asia.
Eveline Albarracin commented on the appointment, saying, “On behalf of Brown-Forman, it gives me great pleasure to welcome Gaurav Sabharwal onboard. India & South Asia have been identified as key emerging markets for us. With his extensive industry experience and expertise, we are confident that Gaurav will continue to deliver strong results for the company in these markets.”
