As part of its mission to support Filipinos’ mental health, FWD Life Insurance (FWD Philippines) has introduced the Mind Strength Support Program—a pioneering initiative aimed at offering holistic support for mental, emotional, and financial wellbeing. The launch coincides with Self-Care Awareness Month in September and National Mental Health Month in October, emphasizing the growing importance of mental health care in the Philippines.
A Holistic Approach to Mental Health and Wellbeing
The Mind Strength Support Program, the first of its kind in the country, offers a unique combination of mental health assessments, personalized insurance plans, and financial literacy resources. Key features include the Mind Strength Assessment, a free online test that helps users gauge their mental wellbeing, and The One for mental wellbeing, a customizable life insurance plan designed to support those facing mental health challenges.
Additionally, users of the program will have access to ThoughtFullChat, an innovative app that provides confidential, text-based mental wellness coaching from licensed experts, available in multiple languages.
FWD Chief Marketing and Digital Business Officer Roche Vandenberghe shared her thoughts on the importance of making mental health resources more accessible:
“With more young Filipinos learning to prioritize their wellness, it is important that we recognize the often-overlooked challenges related to mental health. Which is why we need to raise greater awareness and make mental health resources more accessible to help more people address their personal battles, be it with a professional or through self-care.”
Quick and Convenient Self-Care Solutions
The Mind Strength Assessment is designed for simplicity and speed, taking only a few minutes to complete. Once users have their results, they can access 30 days of free mental wellness coaching via ThoughtFullChat, helping them begin their journey toward better self-care.
On top of mental wellness resources, FWD is also emphasizing financial literacy. Their easy-to-understand resources are designed to help individuals strengthen not only their minds but their financial wellbeing as well.
Comprehensive Coverage for Mental Health Conditions
To further protect against the long-term effects of mental health issues, FWD has introduced The One for mental wellbeing, a one-year life insurance plan that covers critical illnesses such as cerebral aneurysm, chronic lung disease, and certain types of cancer. As an added benefit, policyholders receive a year-long subscription to ThoughtFullChat, ensuring continuous access to mental health support.
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A Commitment to Mental Health
FWD’s commitment to mental health is clear, as they continue to innovate and expand their offerings. As Ms. Vandenberghe states,
“As the insurer of the next generation, we are committed to offering innovative services that champion the next generation of Filipinos and their mental health, while providing financial security as they build their best future and celebrate living.”
This launch follows a recent study conducted by FWD, highlighting that 63% of Filipinos view mental health as a crucial priority, especially amidst current economic challenges. With over 3.6 million Filipinos affected by mental health disorders, the need for accessible mental health support has never been more pressing.
Get Started with Mind Strength Support
Celebrate National Mental Health Month this October by taking FWD’s Mind Strength Assessment for free. Visit the FWD website to explore the customizable insurance plan, The One for mental wellbeing, and take the first step towards better self-care and financial security.
About FWD Philippines
FWD Life Insurance Corporation (FWD Philippines) began operations in September 2014. It is now one of the fastest-growing life insurance companies in the country, ranking third and fourth in terms of new business annual premium and premium income, respectively. As part of the FWD Group, a pan-Asian life and health insurance company, FWD Philippines is focused on changing how people feel about insurance by offering innovative and customer-centric solutions.
