FWD Life Insurance (FWD Philippines) has introduced a groundbreaking new insurance product called “The One for Mental Wellbeing,” designed to make mental healthcare more accessible and affordable for Filipinos. Launched in time for Self-Care Awareness Month in September and National Mental Health Month in October, this innovative plan marks a significant step toward addressing the mental health concerns of Filipinos nationwide.
Comprehensive Mental Wellbeing Coverage
“The One for Mental Wellbeing” offers a customizable, one-year insurance plan that not only provides life protection but also covers accidental death and critical illnesses such as cerebral aneurysm, chronic lung disease, and cancer. These conditions are often linked to individuals facing mental health challenges, making this plan particularly relevant for those seeking to improve their overall well-being.
With a premium starting at just P330 per year, this plan offers affordable coverage for all, with no medical assessment required. Policyholders gain access to ThoughtFull, a leading mental health platform, enabling them to engage in unlimited mental wellness coaching and therapy sessions via audio or text message. Additionally, they receive up to three live video therapy sessions with certified mental health professionals, each lasting up to an hour.
FWD’s Commitment to Mental Healthcare
This product launch follows FWD’s extensive mental health survey, which polled over 10,000 people across 16 international markets. The survey revealed that while many Asians prefer self-help over external assistance, the cost of treatment remains a significant barrier. Only 34% of Asian respondents feel comfortable discussing their mental health openly, while 40% cite financial constraints as the primary reason for not seeking professional help. However, a promising 76% expressed willingness to explore insurance options to cover these expenses.
“As the insurer of the next generation, we are committed to providing innovative solutions that address the evolving needs of the Filipinos,” stated Roche Vandenberghe, Chief Marketing and Digital Business Officer at FWD Philippines. “It is critical, now more than ever, to make mental health resources more accessible and affordable so that more people can take a step towards bettering themselves and addressing their personal challenges—both confidently and confidentially.”
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A Part of FWD’s 10th Anniversary Celebration
“The One for Mental Wellbeing” is part of FWD’s celebrate living series, a collection of innovative products designed to empower Filipinos to live their best lives. Other offerings in the series include The One for Gamers and The One for Music Lovers, each crafted to provide critical illness coverage tailored to specific lifestyle passions.
As part of the 10th anniversary celebration of FWD Philippines, the company is continuing to reshape the local insurance landscape by making insurance more relevant and engaging for the next generation.
Join the Self-Care Revolution
Filipinos are encouraged to start their self-care journey with a free online mental health assessment available through the FWD Mind Strength website. The product can also be purchased online in just minutes through the FWD Online Shop, offering simplicity and convenience.
FWD Philippines continues to lead the way in making insurance a vital part of people’s lives—changing the way they feel about insurance and mental health.
About FWD Life Insurance Philippines
Launched in September 2014, FWD Life Insurance Corporation (FWD Philippines) is currently ranked number one in customer experience among insurers in the country. Within just ten years, FWD Philippines has become a leader in the insurance industry, ranking 3rd in terms of new business annual premium equivalent and 4th in premium income.
FWD Philippines is part of FWD Group, a pan-Asian life and health insurance company that serves over 12 million customers across 10 markets. Since its inception in 2013, FWD has been focused on changing the way people feel about insurance, providing innovative and easy-to-understand products that align with its customer-first, digitally-driven approach.
