Singapore – Columbia, the renowned American outdoor sportswear brand, has officially launched its second store in Singapore at the Paragon Shopping Centre, strategically located in the heart of Orchard Road. This milestone marks a significant expansion for Columbia, in partnership with GMG, one of the Middle East’s leading conglomerates and Columbia’s exclusive distributor in Singapore and Malaysia.
The new 1,244 square foot space, designed to embody the seamless transition from urban life to outdoor adventures, offers Singaporeans a comprehensive selection of Columbia’s premium outdoor gear. From the busy streets to the untamed trails, this store is poised to become the go-to destination for outdoor enthusiasts seeking performance-driven, stylish gear.
Celebrating the Grand Opening with Exclusive Promotions
To celebrate this grand opening, Columbia has curated an exciting promotion for fans and outdoor lovers. From 19 to 21 July, the first 30 customers each day will receive an instant rebate voucher worth S$15. This limited-time offer invites Singaporeans to explore the new store and enjoy exclusive benefits during the launch period.
Introducing Omni-MAX: A Revolution in Outdoor Footwear
One of the highlights of the new store is the introduction of Columbia’s latest innovation, the Omni-MAX. footwear system. This cutting-edge technology is engineered to provide adaptive cushioning and traction, ensuring stability and comfort on any terrain. The Omni-MAX. system features two core components: deflection domes and flex grooves.
- Deflection Domes: Strategically placed under high-pressure points, these small rubber cushions enhance stability and cushioning by adapting to the pressure applied.
- Flex Grooves: These small notches allow for a natural foot movement, providing flexibility and a smooth transition from heel strike to push-off.
The flagship product of this season’s Omni-MAX. series is the Konos. TRS OutDry., a waterproof road-to-trail shoe designed for versatile adventures. Equipped with the Omni-MAX. underfoot system and a suite of advanced technologies, including the OutDry. waterproof membrane and the TechLite+. midsole, this shoe ensures comfort, protection, and energy return, no matter the terrain or weather conditions.
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Carl Masterman, President of Sports at GMG, expressed his enthusiasm about the continued partnership, stating, “The opening of Columbia’s second store in Singapore is a significant milestone in GMG’s partnership with Columbia, as we continuously work on deepening our collaboration across the SEA region. We are thrilled to continue fueling the adventurous spirit of Singapore. Whether scaling peaks, trekking through forests, or exploring local outdoor spaces, Columbia is committed to being their trusted companion.”
Visit Columbia’s New Store Today
Located at #04-15/16 in Paragon, 290 Orchard Road, the new Columbia store is open daily from 10 AM to 10 PM. Shoppers can explore the full Omni-MAX. collection along with an array of outdoor essentials designed to ensure maximum comfort and performance for every adventure.
Don’t miss out on the exclusive opening promotion and experience the future of outdoor gear with Columbia.
About Columbia
Established in 1938, the Columbia Sportswear Company is an American company specialising in manufacturing and distributing footwear, outerwear and sportswear. Today, it is known for its outdoor apparel and footwear that is well-loved for functionality and high quality, the perfect fit for all possible activities and sporting needs.
Columbia Sportswear Company is a global leader in the design, sourcing, marketing, and distribution of outdoor and active lifestyle apparel, footwear, accessories, and equipment
