South Korean pop sensation Hansol Vernon Chwe, popularly known as Vernon, has made history by becoming the first global brand ambassador for the luxury fashion house, KENZO. Vernon, a prominent figure in the South Korean boy band SEVENTEEN, will represent KENZO on an international stage.
The announcement was made via KENZO’s Instagram platform on June 27th, with a post featuring a picture of KENZO’s Artistic Director Nigo alongside the K-pop star. The caption read, “KENZO is thrilled to announce VERNON as its first global ambassador. VERNON is joining the KENZO universe, teaming up with a house that shares strong links to the international entertainment scene, under the influence of Artistic Director Nigo.”
Vernon expressed his excitement about this milestone in his career. “I feel honored and fortunate to be KENZO’s global ambassador. I’m excited to explore the synergy this partnership will introduce and look forward to showcasing a new side of me to fans around the world,” he said.
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The pop star, known for his eclectic style, further celebrated the collaboration on his personal Instagram page, flaunting pieces from KENZO’s 2024 summer collection at their recent runway show.
This trend of luxury fashion houses collaborating with South Korean celebrities is on the rise as they aim to broaden their marketing reach. A similar instance was the recent appointment of TAEYONG, another South Korean pop boy band NCT member, as the newest global brand ambassador for Spanish luxury fashion house, LOEWE.
The synergy of high fashion and pop culture not only paves the way for innovative marketing strategies but also underscores the global appeal of K-pop stars. The combination of their unique personal style and international popularity makes them compelling ambassadors for these luxury brands.
Loewe’s website stated, “Known for his unique personal style and love of fashion, TAEYONG has been a long-time supporter of LOEWE’s innovative design and craftsmanship.” This statement is an example of how these collaborations aim to reach the existing fan base of these celebrities and resonate with their unique style sensibilities.
This news was initially reported on the marketing-interactive website.
