Mumbai, India – Frodoh World, a rapidly expanding AdTech firm, has announced the appointment of Anurava Biswas as the Head of Sales for the West and South regions. This strategic move aims to drive regional revenue growth, fortify agency partnerships, broaden market share, and deepen customer relationships in these key areas.
Frodoh World is renowned for its innovative technology in the Connected TV space, delivering compelling content experiences for brands across multiple platforms. The company’s steadfast dedication to impactful results across various sectors has distinguished it as a leader in the AdTech industry.
Anurava Biswas, a seasoned media professional, brings over 16 years of extensive industry experience to Frodoh World. Prior to this role, she served as the Sales Director India at Teads, where she played a pivotal role in boosting the digital advertising business in the Indian market. Her impressive career includes leadership positions at Bloomberg TV, BBC Global News Limited, and ZEE5, where she consistently exceeded sales targets and spearheaded significant market expansions.
Shamsuddin Jasani, Strategic Advisor at Frodoh World, expressed his enthusiasm about the appointment, stating, “We welcome Anurava Biswas to the Frodoh World team. Her experience and strategic insights make her the perfect fit to drive our sales efforts in the West and South. We are confident of the value she will add to our growing portfolio of advertisers and brands.”
Also Read: Jon Kee Joins VaynerMedia as Head of Client Partnership, Asia Pacific: A Game-Changer for Regional Growth
Russhabh R Thakkar, Founder and CEO of Frodoh World, added, “Anurava’s potential and profound understanding of market dynamics are incredible assets to Frodoh World. We are excited to see the new strategies and innovative approaches she will bring to the table. Her appointment marks a significant step in our journey to expand our footprint and deepen customer engagement in these key regions.”
Commenting on her new role, Anurava Biswas said, “I am excited and grateful for this opportunity with Frodoh World. Frodoh World brings to the market an exciting proposition unlike any other Adtech firm. I look forward to this new innings and working closely with Russhabh and the team as we steer the company to the next wave of growth.”
About Frodoh World
Frodoh World is an advertising technology company founded in January 2020 by Russhabh R Thakkar. As Thakkar’s second venture in the ad-tech space, Frodoh World has become a prominent player in the CTV (Connected TV) market since mid-2023 and is bullish on its continued growth.
The company is also expanding into the retail media space, making strategic moves for a rapid launch. Frodoh World’s mission is to make advertising technology accessible and efficient for high-growth clients and agencies across CTV, DOOH (Digital Out-of-Home), and Retail media offerings.
