Kuala Lumpur, December 20, 2023 — In a delightful revelation for food enthusiasts, foodpanda has rolled out its exclusive ‘foodpanda Rewind 2023.’ This unique feature provides customers with a personalized glimpse into their culinary journey over the year, detailing total orders, top dishes, favorite cuisines, and most sought-after grocery items, all accessible through the app. This initiative offers a reflective look at how foodpanda has been an integral part of sending love through food and satiating sudden hunger pangs.
The platform also disclosed the year’s top food and grocery trends, as collectively decided by the customers. Whether it was for a late-night snack, a morning energy boost, or those urgent grocery needs, foodpanda has been the go-to service in 2023.
Top Dishes of The Year:
- Roti Canai
- Satay
- Nasi Goreng Kampung
- Roti Telur
- Nasi Lemak
Topping the list is the beloved Roti Canai, not just a local favorite but also recognized as the No. 1 Best Bread in the world on Taste Atlas. This culinary staple, along with other local delights like Satay, Nasi Goreng Kampung, Roti Telur, and Nasi Lemak, has dominated the Malaysian palate. These dishes are more than just food; they are a cultural immersion, offering a taste of Malaysia’s vibrant street food scene right to the customers’ doorsteps.
Coffee Chronicles:
Malaysians have shown a deep indulgence in rich coffee culture, with Spanish Lattes and frappes emerging as the top picks for that essential caffeine kick. This trend underscores a community that appreciates and savors its brews.
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bekal by foodpanda:
The introduction of bekal by foodpanda, the platform’s halal delivery fleet, has been met with an overwhelming response, with nearly 12 million orders from halal-certified vendors. This initiative reflects the trust and assurance customers place in foodpanda for maintaining the halal integrity of their orders.
Pandamart and Top Shops:
When it comes to grocery deliveries, bread, specifically cream rolls with chocolate filling, white breads, and eggs, topped the list at pandamart. The most frequented shops include Lotus’s MY, HeroMarket, and 7-Eleven (Groceries).
Pick-Up Feature and pandapro Subscriptions:
Customers have actively used the pick-up feature, skipping over 7,751 queues throughout the year. Meanwhile, pandapro subscribers have enjoyed free delivery and exclusive deals, saving a total of RM144mil.
foodpanda’s dedicated riders, the unsung heroes and heroines, have collectively covered an astonishing 963 million kilometers, equivalent to more than 75,500 trips around the Earth or more than two return trips to Mars! Their commitment has not only been about delivering orders but also about transporting over 2.5 million home-cooked meals, fragile items, and more through pandago.
The Unsung Heroes:
Peak Order Times: Noons and Sundays have emerged as peak times for orders, reflecting the convenience and relief foodpanda brings to its customers’ busy lives.
As 2023 wraps up, foodpanda’s rewind is not just a look back at the food and groceries delivered but a celebration of the convenience, connection, and joy that powered customers through the year. Stay tuned to Marketing In Asia for more insights into how digital advancements are reshaping culinary experiences and lifestyle choices.
About foodpanda
foodpanda is a leading on-demand delivery platform in Asia dedicated to bringing consumers a wide range of food, groceries and more, quickly and conveniently. Powered by technology and operational excellence, foodpanda is spearheading the growth of quick-commerce (q-commerce) across the region with its network of retail partners, as well as pandamart cloud stores to provide more on-demand options beyond the millions of food delivery options. foodpanda operates in more than 300 cities across 11 markets in Asia Pacific – Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia and Myanmar. foodpanda is a subsidiary of Delivery Hero, a global leader of the food delivery industry. For more information, visit www.foodpanda.com.
