Singapore, 5 September 2024 – Flying Fish Lab, a forward-thinking marketing and brand consultancy known for its Controlled Disruption™ approach, has announced a series of developments that signal a dynamic new chapter in its growth story. The company has expanded its leadership team, established strategic partnerships with leading global brands, and continues to scale its international presence, marking a significant milestone in its business journey.
New Senior Leadership Appointments Bolster Expertise
At the heart of Flying Fish Lab’s continued success is its talented team, now further enhanced with the addition of Alim and Wenjie Cai as Senior Catalysts. Both bring a wealth of experience that complements the company’s unique approach to marketing and brand strategy.
“Alim and Wenjie are the sort of talent that strengthen our team’s ability to deliver Controlled Disruption to clients,” remarked Mário Braz de Matos, Co-Founder and CEO of Flying Fish Lab. “Their significant experience complements the current leadership team, and their values align with our mission to help companies grow using Controlled Disruption™.”
Alim has an extensive background in Research Agencies and Consumer Research, later transitioning to Brand Management, while Wenjie has built a solid foundation in FMCG Marketing before honing his skills in Marketing Capability within the consulting space.
Growth Accelerated by Strategic Partnerships
Since its founding 8 years ago, Flying Fish Lab has forged successful partnerships with some of the world’s most iconic brands, including Unilever, Coca-Cola, Nestlé, Estée Lauder, and Mastercard. These partnerships reflect the company’s growing ability to navigate the complex challenges brands face today and provide tailored, agile solutions that unlock growth.
This unique offering has enabled Flying Fish Lab to establish itself as a key player in the marketing consultancy space, helping clients differentiate themselves in highly competitive environments. The consultancy’s Controlled Disruption™ methodology combines client-side experience with innovative strategies, giving brands a fresh perspective on growth.
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Global Expansion to Better Serve Clients
In addition to strengthening its leadership and deepening client relationships, Flying Fish Lab is making strides in its global expansion. The consultancy recently opened offices in Lisbon, Paris, and Milan, marking its official entry into the European market. This expansion positions the company to better serve its growing global client base and sets the stage for further geographic growth into the Gulf countries.
“These exciting changes reflect our ongoing commitment to scale in a way that stays true to our values, delivering to our clients without compromising on quality standards,” added Mário Braz de Matos. “Our new leadership team, strategic client acquisitions, and global expansion are all part of our broader vision to drive Controlled Disruption™ and help deliver transformative results for clients. We are poised for an exciting future and look forward to the continued success of our clients and team.”
Driving Innovation and Growth Through Controlled Disruption™
With an ever-growing roster of high-profile clients and a continued focus on marketing innovation, Flying Fish Lab remains committed to challenging the marketing status quo. Its Controlled Disruption™ approach has become central to its success, offering bespoke solutions that help brands unlock opportunities and achieve rapid growth.
As Flying Fish Lab looks to the future, it will continue to leverage its strategic partnerships and innovative approach to deliver exceptional value to its clients. Whether through leadership, global expansion, or cutting-edge methodologies, Flying Fish Lab is well-positioned to continue its trajectory of growth and disruption.
About Flying Fish Lab
Founded in 2016 and based in Singapore, Flying Fish Lab is a strategic marketing and brand consultancy known as the Controlled Disruption™ company. With offices in Singapore, Sydney, Bangkok, Milan, Lisbon, and Paris, Flying Fish Lab’s team of Catalysts helps clients tackle brand challenges through innovative, future-focused, and profit-driven strategies. Leveraging next-generation crowdsourcing, challenger thinking, co-creation workshops, Dragon’s Den sessions, and functional stress-testing challenges, they develop disruptive solutions that span product development, consumer engagement, communications, and brand positioning.
Renowned for offering bold, outside-the-box perspectives, Flying Fish Lab has partnered with global and regional powerhouses such as Unilever, Abbott, Coca-Cola, AXA, Nestlé, Estée Lauder, Danone, Mastercard, Kellogg’s, Blackmores, Sennheiser, Barilla, Fonterra, General Mills, Kerry, NTUC FairPrice, Income, and many others. To learn more, visit www.flyingfishlab.com.
