TUMI is stirring up the autumn breeze with the launch of its Fall 2023 collection at a public pop-up exhibition in Seoul’s prestigious Lotte World Mall Atrium (1F). Open from July 3 to 15, this immersive experience serves as the exclusive launchpad for the season’s complete collection. Drawing inspiration from the brand’s iconic 19 Degree hardside luggage, the event is a testament to TUMI’s signature contours and advanced craftsmanship.
The Essence of Beauty in the Details
Striking modern installations and artwork provide a captivating backdrop to each new piece’s design and features. The 2023 Essentially Beautiful Pop-Up perfectly encapsulates TUMI’s philosophy, where design excellence and performance luxury intertwine, resulting in products that exceed expectations in function, durability, and sustainability.
A Nod to TUMI’s Hypercraft Design
The pop-up’s exterior design is inspired by the TUMI 19 Degree Aluminum’s sculptural facade. Installations weave a story of TUMI’s Hypercraft design concept – a nod to the brand’s focus on quality and high-performance through superior craftsmanship and innovation.
Celebrity Appearance Stirs Excitement
South Korean pro footballer and TUMI Crew member Son Heung-min graced the pop-up’s opening event on July 3, 2023. An exclusive locker-inspired display features memorabilia signed by Son, adding to the exhibition’s excitement.
Highlights of the Pop-Up
Other attractions include a tunnel crafted from colored Tegris, the super-strong material used in the Tegra-Lite® collection. American artist Michael Murphy’s multidirectional perspective sculpture, the TUMI Hypercraft Sculpture, creates an illusion of a 19 Degree Aluminum piece morphing into the TUMI logo as visitors navigate the space.
We’re thrilled to be presenting a manifestation of our brand and the Fall 2023 collection through the Fall 2023 Essentially Beautiful Pop-Up.
Victor Sanz, Creative Director, TUMI
The Alpha X Collection
The pop-up also debuts TUMI’s latest Alpha X collection, offering a display that showcases the innovative material making it even more durable than its signature Alpha.
I’m thrilled to be a part of TUMI’s pop-up – and even more so that we’re in my home country. Excited that everyone gets to experience the Essentially Beautiful campaign in this special place.
Son Heung-min
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Final Notes
The opening event was a hit with a private VIP guest appearance by Son Heung-min. Be sure to visit the TUMI Fall 2023 Essentially Beautiful Pop-Up at the Lotte World Mall Atrium (1F) from July 3-15, 2023, to immerse yourself in the world of TUMI.
