Shah Alam, 7 October 2024 – Carlsberg Smooth Draught has once again raised the bar for smoothness with the launch of its ‘Real Smooth’ campaign. Known for delivering a draught-like smooth drinking experience, Carlsberg invites consumers to dive into a world where every moment is an opportunity for boundless fun and enjoyment. From the coolest gatherings to the most relaxed evenings, Carlsberg Smooth Draught ensures that every occasion is as smooth as the beer itself.
Whether catching up with old friends, enjoying a weekend BBQ, or unwinding after a long day, Carlsberg Smooth Draught promises to make every #BestWithCarlsberg moment unforgettable. Beer lovers across the nation are encouraged to immerse themselves in the brand’s world of smoothness, where great vibes, trendy food, and unforgettable tunes come together to create an unparalleled experience.
Celebrating Smoothness with Loka Made
To add a creative flair to the ‘Real Smooth’ campaign, Carlsberg Smooth Draught has partnered with the talented local creative collective, Loka Made. Together, they have brought the concept of smoothness to life through vibrant and dynamic graphic illustrations that capture the very essence of Carlsberg Smooth Draught.
Exclusive Merchandise for the Smoothest Fans
As part of the campaign, Carlsberg has launched a limited-edition collection of stylish merchandise. Beer lovers can now get their hands on sleek duffel bags, trendy sling and tote bags, and chic tumbler cans—all embodying the smooth moments that Carlsberg Smooth Draught stands for. To snag this exclusive merch, follow @CarlsbergMY on Facebook and Instagram. The merchandise will be available across all channels and e-commerce platforms until 30 November 2024.
A Smooth Soundtrack with Local Artists
The smooth experience doesn’t end with beer. For those who appreciate great music, Carlsberg Smooth Draught has also curated ‘The Smoothest Pop’ series, showcasing talented local artists like @diorlying. These performances, taking place at select outlets, invite consumers to sing along to their favorite tunes while enjoying the smoothest beer on tap.
Also Read: The Importance of Storytelling in Restaurant Branding: Building an Authentic Narrative
A Campaign That’s Evolved
Reflecting on the campaign’s evolution, Olga Pulyaeva, Marketing Director of Carlsberg Malaysia, shared: “Last year, our ‘Real Spicy, Real Smooth’ campaign was focused on providing fast-paced contrasts in experiences. This year, we’ve evolved the campaign to give our consumers uninterrupted but exciting moments of togetherness.”
Fans of Carlsberg Smooth Draught can also take part in exciting giveaways through super/hypermarkets, 99 Speedmart, and e-commerce platforms. Every purchase of two cans grants entry into a contest for the limited-edition duffel bag, and those who purchase two six-can packs will receive RM5 Touch ‘n Go e-wallet credit.
Exclusive Offers for Carlsberg Fans
For those enjoying Carlsberg Smooth Draught at convenience stores, purchasing two cans provides an entry into the contest. Meanwhile, at coffee shops and eateries, consumers can enjoy a RM1 discount on every 580ml bottle of Carlsberg Smooth Draught during the promotion period. And for those who frequent pubs and entertainment outlets, spending RM100 on the smooth brew will get them an exclusive limited-edition sling bag.
About Carlsberg Malaysia
Carlsberg Malaysia is committed to delivering smooth and memorable experiences to beer lovers across the nation. The brand believes in creating moments of togetherness, enjoyment, and positivity. Through its campaigns and initiatives, Carlsberg Malaysia continues to promote responsible drinking and encourages consumers to always celebrate responsibly with #CelebrateResponsibly.
