In a strategic collaboration that marks a significant milestone in the convergence of sports and digital technology, Excitel Broadband, one of the fastest-growing home internet startups in India, has teamed up with Jio Cinema to enrich the Indian Premier League (IPL) 2024 experience. Their new campaign, “Speed ka Man of the Match,” is set to capture the attention of millions of cricket fans across the country, underscoring the brand’s commitment to delivering unmatched internet speeds.
Key Highlights:
- Excitel’s Strategic Move: By partnering with Jio Cinema for the IPL 2024, Excitel aims to leverage the cricketing festival to showcase its superior broadband speed and reliability. This partnership positions Excitel’s branding prominently during the “Man of the Match” award presentations, a pivotal moment that attracts maximum viewer attention.
- A Contest for Fans: Excitel is ramping up engagement through an innovative contest that invites fans to spot and share images of Excitel branding during the match broadcasts. Lucky winners will receive 20 free OTT subscriptions, making this campaign not just a promotional strategy but also a rewarding experience for cricket enthusiasts.
- Target Audience: The campaign primarily focuses on Connected TV (CTV) users, who represent a substantial segment of broadband consumers in India. By choosing the IPL as a platform, Excitel directly communicates with a tech-savvy audience that values high-speed internet for an uninterrupted streaming experience.
- Industry Recognition: Excitel’s collaboration with Jio Cinema comes on the heels of significant accolades, including surpassing industry giants in the Ookla report for outstanding internet speeds exceeding 200 Mbps across major Indian cities. This achievement not only solidifies Excitel’s market position but also reassures customers of its commitment to quality and service.
Varun Pasricha, COO of Excitel, remarked on the partnership, “The IPL is more than a sporting event; it’s a cultural phenomenon that resonates deeply with the Indian audience. Through our debut in this year’s IPL, we aim not just to enhance our brand visibility but also to connect more authentically with our audience by being a part of their cherished moments.”
Also Read: Sofia Ghuisolfi Ferrer Talks dLocal’s Strategy in Revolutionizing Southeast Asia’s Payment Landscape
Excitel’s initiative to partner with Jio Cinema for the “Speed ka Man of the Match” campaign during IPL 2024 is a testament to the brand’s innovative approach to customer engagement. By blending sports, technology, and interactive campaigns, Excitel not only aims to celebrate the spirit of cricket but also to create memorable experiences for its customers, ensuring they stay connected with high-speed internet when it matters most.
