Etiqa Insurance Singapore, a foremost figure in the insurance realm, announces a fresh brand direction, inspiring Singaporeans to savor life’s spontaneous adventures.
Celebrating the Spirit of Adventure
Shirley Tan, Etiqa Insurance Singapore’s Chief Marketing Officer, expressed, “We believe that life is meant to be lived with enthusiasm and a spirit of adventure, We take immense pride in being the steadfast partner our customers can count on, no matter where their journey leads. Our fresh ‘With You for the Ride’ campaign encapsulates this very essence, illustrating that we stand by individuals through every twist and turn, defying the constraints of age.”
Reinventing Insurance Perception
At its heartEtiqa’s latest drive desires to reshape perceptions surrounding insurance. They’re championing this through mesmerizing stories and striking visuals finely tuned to resonate with its audience. By unrolling a 360-campaign approach across digital and traditional spaces, Etiqa aims to solidify its image as the dependable companion, assuring financial guardianship and empowering individuals to chase their most profound aspirations.
Forging Stronger Bonds with Customers
The ‘With You for the Ride’ initiative illuminates Etiqa’s drive to humanize insurance, making it more aligned with Singaporeans’ hopes and dreams. By nurturing mutual trust and confidence, Etiqa strives to forge lasting relationships, assisting clients to sail through life’s journey effortlessly. “In a world where uncertainties abound, Etiqa aspires to redefine the insurance journey by underscoring the significance of a robust and unwavering alliance between insurers and their esteemed customers,” added Shirley. “We fully comprehend the value of trust in cultivating enduring relationships, and our fresh campaign embodies Etiqa’s dedication to protection and transparency, pledging to be the unwavering partner that our customers can depend on.”
Tailored Solutions for All Life Stages
From plans curated for the young, fostering financial prosperity, to bespoke solutions for adults and those approaching retirement, Etiqa’s vast array of insurance offerings is crafted to cater to its diverse patrons. Their array ensures tranquility and assurance during life’s significant milestones, especially in the twilight years.
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Where to Experience the Campaign
Singapore will witness the omnipresence of the ‘With You for the Ride’ campaign across an array of platforms. From digital spheres to social media, from MRT stations to cinematic screens and bus wraps, Etiqa is set to leave an indelible mark. Discover more about this exciting new venture by Etiqa Insurance Singapore at Etiqa’s official campaign page.
