In a landmark collaboration, Milieu Insight and FemTech Association Asia have unveiled their much-anticipated 2024 report, “Insights into the Femtech Landscape in Southeast Asia (SEA).” This comprehensive study offers an in-depth analysis of femtech adoption, awareness, and consumer attitudes across six key Southeast Asian markets: Indonesia, Malaysia, Singapore, Thailand, The Philippines, and Vietnam.
Key Insights into Southeast Asia’s Femtech Landscape
The report reveals a burgeoning interest in femtech, with 60% of consumers in Southeast Asia currently utilizing femtech products and services. Among those who have yet to adopt femtech, 54% are considering doing so in the near future. Moreover, current users are expected to increase their spending on femtech products by approximately 5%.
A significant finding of the report is the role of social media in shaping perceptions and discussions about women’s health. Half of the women surveyed view social media as a valuable platform for sharing information and personal experiences, which helps foster open discussions on women’s health issues.
Despite the increasing awareness and adoption of femtech, cultural barriers persist. The report highlights that 52% of women in the region feel that discussing women’s health issues publicly is culturally unacceptable, often due to concerns about judgment and shame.
A Comprehensive Study of Women’s Health in Southeast Asia
This pioneering report delves into various critical aspects of women’s health, including:
- Femtech Awareness and Familiarity: Understanding the level of awareness and familiarity with femtech solutions across different demographics.
- Usage and Spending Patterns: Analyzing current users’ spending habits and preferences.
- Future Intentions of Non-Users: Providing insights into potential market expansion opportunities.
- Women’s Health Education: Evaluating the state of health education and its impact, influenced by societal factors like media and religion.
- Maternal and Reproductive Health: Examining the role of technology in addressing maternal and reproductive health issues.
- Hormonal Health: Addressing concerns about menopause and the demand for innovative solutions.
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Strategic Insights for Future Growth
“We are excited to partner with FemTech Association Asia to unveil these comprehensive insights into the femtech landscape in Southeast Asia,” said Juda Kanaprach, Co-Founder and CCO at Milieu Insight. “This report not only highlights the current state of femtech adoption but also lays the groundwork for future advancements and collaborations in improving women’s health outcomes across the region. Our aim is to prioritize a localized business approach within Southeast Asia, respect cultural sensitivities, and foster strategic partnerships.”
Lindsay Davis, Founder of FemTech Association Asia, added, “Empowering women to own their healthcare journey by leveraging technology is at the core of our mission at FemTech Association Asia. The findings of this report will not only inform our advisory and advocacy efforts but also inspire innovation and investment in femtech solutions tailored to the unique needs of this region.”
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Upcoming Presentation at FemTech Connect Asia
The findings from this report will be presented by Juda Kanaprach at FemTech Connect Asia, a pioneering roundtable event focused on women’s health and innovation. Scheduled for June 20-21, 2024, in Singapore, this event will bring together thought leaders, entrepreneurs, corporate executives, investors, and enthusiasts from across Asia to discuss the future of femtech.
The “Insights into the Femtech Landscape in Southeast Asia” report is now available for purchase on the Milieu Insight and FemTech Association Asia websites.
About Milieu Insight
Milieu Insight is a leading survey software company in Southeast Asia, known for its award-winning research expertise and powerful survey and data analytics software, Canvas. The company helps brands and businesses build consumer engagement ecosystems that deliver agile and actionable business insights.
For more information, visit Milieu Insight.
About FemTech Association Asia
Founded in October 2021, FemTech Association Asia is the region’s first and largest specialist advisory and industry network focused on improving women’s health through technology solutions. Representing over 75 femtech companies across nine countries in Asia, the organization is dedicated to fostering innovation and investment in the femtech sector. For more information, visit FemTech Association Asia.
