Dubai, United Arab Emirates – 6 August 2024: Dubai has set a new benchmark for global tourism, welcoming 9.31 million international overnight visitors from January to June 2024, a remarkable 9% increase from the 8.55 million visitors in the same period in 2023. According to data published by Dubai Department of Economy and Tourism (DET), this surge places the city on a trajectory for an unprecedented performance in 2024, continuing the robust momentum established in 2023 when Dubai hosted 17.15 million international visitors.
This exceptional growth aligns with DET’s strategic goal to position Dubai as the ultimate city to visit, live, and work in, through collaborative efforts with stakeholders and partners.
Global Accolades and TikTok Triumphs
Dubai’s tourism strategies have not only driven growth but also earned international recognition. In January 2024, Dubai was named the No.1 global destination in the Tripadvisor Travellers’ Choice Awards for the third consecutive year, a unique achievement for any city.
Moreover, Dubai has emerged as the most popular city on TikTok, with over 29.7 million posts, surpassing London and Paris. This popularity on TikTok, a platform with over 1 billion monthly active users, underscores Dubai’s appeal to a diverse range of travelers seeking inspiration for their next adventure.
Growth from Australasia
Targeted campaigns by DET led to significant growth in key markets, notably Australasia. Between January and June 2024, the region contributed 154,000 visitors, marking a substantial 27% increase from the previous year’s 121,000 visitors.
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World-Class Hotels and Hospitality
Dubai’s reputation for exceptional hospitality continues to attract global visitors. The first half of 2024 saw the opening of high-profile establishments such as The Lana, Dorchester Collection’s first Middle East property, SIRO One Za’abeel, Dubai’s first fitness hotel, and Hilton Dubai Creek Hotel & Residences. The city’s average hotel occupancy rate of 78.7% was among the highest globally, with occupied room nights increasing by 3% to 21.35 million.
Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), stated, “Dubai has continued to stay ahead of the curve by further elevating standards with innovative and distinctive world-class infrastructure, experiences, and attractions. An exceptional quality of life, safety, and accessibility have been consistently recognised across multiple global indices and we are committed to leveraging partnerships between the public and private sectors to showcase Dubai as a must-visit destination.”
A Culinary and Cruise Hub
Dubai’s culinary scene received a boost with the third edition of the MICHELIN Guide Dubai featuring 106 restaurants, including new entries and elevated rankings. Additionally, Dubai’s cruise sector saw more than 132 ship calls during the 2023/2024 winter season, and the city continues to promote the Arabian Gulf as a premier cruise destination through the Cruise Arabia alliance.
Sustainability Initiatives
In line with the UAE’s ‘Year of Sustainability,’ Dubai’s tourism sector has spearheaded initiatives like the Dubai Sustainable Tourism drive and the Dubai Can initiative. The city aims to reduce single-use plastic and develop marine reefs, contributing to global sustainability goals.
Dubai’s vibrant events calendar, including the Dubai Shopping Festival, Dubai Summer Surprises, and major business events, continues to attract visitors year-round, reinforcing its status as a global entertainment hub. To read DET’s latest performance and industry reports, please visit: dubaidet.gov.ae
