Prominent in digital media measurement, data, and analytics, DoubleVerify (“DV”) has announced an increase of its brand safety and appropriateness coverage across Meta’s platforms, marking a major development for digital advertising. A new era in digital advertising begins with this upgrade, which incorporates Instagram and Facebook Feeds and Reels.
Elevating Brand Protection Standards
“The expansion of DV’s industry-leading, AI-powered classification technology to Facebook and Instagram Feeds and Reels underscores our commitment to helping brands ensure safe and suitable ad environments across all channels,” said Mark Zagorski, CEO, DoubleVerify. “The protection of brand reputation online is an important factor in maximizing campaign performance for the global brands we serve.” This development represents a significant stride in empowering advertisers to independently verify campaign quality and protect their brand’s integrity in these vibrant, user-generated content spaces.
Innovative Technology for Safer Advertising
DV’s latest integration into Facebook and Instagram utilizes proprietary AI technology for precise content classification, focusing on the content immediately around ad placements. This allows brands to authenticate their advertising environments using DV’s Brand Safety Floor and Suitability Tiers, in line with the GARM framework.
Expansive and Reliable Measurement
DV’s expansion offers a comprehensive solution for media quality measurement across Meta’s ad placements, including Instagram Feed, Instagram Reels Ads, Facebook Feed, Facebook Reels Ads, Facebook in-stream video, and Audience Network. Brands can trust DV as the industry’s leading independent, third-party verification provider for their Facebook and Instagram campaigns.
Samantha Stetson, Vice President of Client Council and Industry Trades at Meta, shared her thoughts: “DoubleVerify’s expansion of brand safety and suitability solutions across Facebook and Instagram is an important step forward in our ongoing efforts to foster digital transparency and trust within our advertising environments. Responsible marketing is a key priority at Meta – and we are delighted to expand our partnerships with this important solution.”
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Enhancing Campaign Performance with DV PinnacleⓇ
Advertisers now have access to DV PinnacleⓇ, DoubleVerify’s comprehensive service and analytics reporting platform. This platform offers invaluable insights and data, enabling advertisers to effectively monitor and optimize their Meta ads campaigns.
A Growing Partnership for Digital Trust
Since joining Meta’s measurement partnership program in 2017, DV has consistently enhanced its offerings. These include fraud and viewability solutions on Facebook and Instagram, and brand safety and suitability on Facebook’s in-stream video inventory and Audience Network. The latest expansion in 2023 further cements DV’s role in advancing media quality and trust in the digital advertising realm.
For more details about DoubleVerify and its innovative solutions, visit DoubleVerify’s website.
