Singapore – June 14, 2024 – DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, has announced an expanded partnership with Pinterest, aimed at bolstering brand safety and suitability measurement. This strategic enhancement will empower global advertisers to independently authenticate the quality of their campaigns, safeguarding brand reputation within Pinterest’s dynamic, user-generated media environment.
Mark Zagorski, CEO at DoubleVerify, expressed enthusiasm about the collaboration, stating, “We’re thrilled to bring DV’s brand safety and suitability measurement to Pinterest, ensuring campaigns meet top media quality standards while maximizing advertiser performance. DV’s advanced AI-driven classification technology allows advertisers to align their brand promotion with appropriate and suitable content – maximizing transparency, effectiveness, and confidence in their digital investments.”
With this release, Pinterest advertisers will benefit from:
- Brand Reputation Insights: DV’s measurement system ensures that digital advertising aligns with non-objectionable and suitable content, safeguarding reputation and preserving brand equity across Pinterest in-feed placements.
- Comprehensive Coverage: DV offers holistic media quality measurement across both display and video ad placements on Pinterest.
- Trusted Measurement: Brands can rely on the industry’s leading, independent, third-party verification provider to authenticate their Pinterest campaigns.
The DV Universal Content Intelligence™ engine powers this solution, utilizing advanced AI technology to analyze video, image, audio, speech, text, and link elements, providing advertisers with precise classifications and comprehensive protection at scale.
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Bill Watkins, Chief Revenue Officer at Pinterest, highlighted the significance of this partnership, saying, “Pinterest is committed to using our platform to create a more positive experience online, and we strive to be brand safe by default with leading content policies. Through our expanded partnership with DoubleVerify, we are confident that advertisers will have the necessary tools to reach relevant, engaged audiences and help ensure that adjacent content aligns with brand values.”
Since April 2020, when DV introduced viewability and invalid traffic measurement on Pinterest, this expanded capability allows advertisers to leverage DV’s brand safety and suitability measurement globally across all supported languages. Brands can access their measurement data and insights through DV Pinnacle®, the company’s unified service and analytics reporting platform, enabling them to monitor and optimize the performance of their Pinterest ad campaigns.
About DoubleVerify
DoubleVerify (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.
