New Delhi, August 21st, 2024 – Supertails, India’s leading pet-care app, is back with a bang for its annual SWAG Sale, this time with a twist that’s bound to get tails wagging and paws tapping. In an innovative move that’s sure to captivate both cat and dog lovers, Supertails has launched a campaign centered around an entertaining rap battle where dogs and cats duke it out lyrically to settle the age-old debate: Who’s got more swag?
Building on Last Year’s Success
The SWAG Sale isn’t just any sale—it’s a phenomenon. Reflecting on the success of last year’s campaign, which saw a staggering 40% increase in direct traffic, over 12 million views, and a 20% boost in brand search volumes, Supertails is ready to set even higher benchmarks this year. With India’s pet care market booming at a CAGR of over 25%, driven by the millennial and GenZ demographic, this year’s campaign is tailor-made to connect with this vibrant, pet-loving community.
A Campaign for Pet Lovers with SWAG
Supertails founders Varun Sadana, Aman Tekriwal, and Vineet Khanna are enthusiastic about this year’s SWAG Sale, highlighting the brand’s ongoing commitment to fostering a close-knit community of pet parents across India. “As we gear up for our annual Swag Sale, our commitment to building a close-knit community of pet parents in India remains stronger than ever. At Supertails, we thrive on the love and trust of our customers, and this campaign is a testament to that. The SWAG 2024 campaign is all about pushing creative boundaries, aiming to deliver fresh, engaging experiences that resonate deeply with pet lovers. Our vision is to create a one-stop platform that caters to all the needs of pet parents, ensuring they have everything they need to care for their furry family members- be it a dog, a cat, or even a turtle!” said the founders.
Collaborations and Creative Forces Unite
The SWAG Sale 2024 campaign boasts collaborations with over 150 brands and partnerships with more than 100 influencers in the pet care industry. The centerpiece of this campaign is the brand film, a collaborative effort between Supertails’ in-house creative team and Green Chutney Films, set to make waves across YouTube, Instagram, and Facebook.
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Transforming Pet Care in India
As pets increasingly become cherished members of families, Supertails is steadfast in its mission to revolutionize pet care in India. Through creativity, innovation, and a deep commitment to enhancing the bond between pets and their parents, Supertails continues to redefine what it means to be a pet-care provider.
Watch the campaign video here and discover the SWAG that only Supertails can bring to the table.
About Supertails
Founded in June 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails is headquartered in Bangalore and has swiftly become the go-to platform for India’s pet care needs. With a focus on empowering first-time pet parents through comprehensive resources, Supertails offers an extensive range of pet supplies, online vet consultations, and behavioral training sessions. For more information, visit Supertails.com.
