As the anticipation for the ICC Men’s Cricket World Cup intensifies, Disney Star, the official broadcaster for the event, has announced a robust sponsorship lineup for both its TV and digital platforms.
Key Highlights:
- Major Sponsorships: Mahindra SUVs & Tractors join as co-powered sponsors, while brands like Booking.com, Louis Philippe, Kingfisher, and others are associate sponsors for digital streaming.
- Ad Campaign Launch: Disney Star unveiled a new ad campaign on September 26, highlighting free streaming of the World Cup on Disney+ Hotstar.
- Cricket Legend Feature: The ad campaign prominently features cricket icon Kapil Dev, emphasizing the platform’s data saver mode for optimal streaming.
- Cricket Legend Feature: The ad campaign prominently features cricket icon Kapil Dev, emphasizing the platform’s data saver mode for optimal streaming.
- Additional TV Sponsors: IndusInd Bank and Emirates have also partnered with the broadcaster for TV sponsorships, joining other major brands like PhonePe and Coke.
- Sponsorship Pricing: Co-presenting sponsorships on Disney+ Hotstar are priced at Rs 150 crore, while Powered by and Associate sponsorships are tagged at Rs 75 crore and Rs 40 crore respectively.
- Tournament Details: The World Cup commences on October 5, with England taking on New Zealand in a rematch of the 2019 final.
Disney Star is leaving no stone unturned to ensure a grand broadcast of the upcoming cricketing extravaganza. The recent ad campaign, featuring the legendary Kapil Dev, underscores the platform’s commitment to providing a seamless and data-efficient streaming experience for cricket enthusiasts.
Also Read: Indonesia New Regulations Challenge TikTok E-commerce Ambitions
In a strategic move, Disney Star has secured sponsorships from over 50 advertisers, with negotiations still underway for more partnerships. The broadcaster’s decision to offer free streaming on Disney+ Hotstar is expected to attract a massive viewership, further enhancing the value proposition for sponsors.
The ICC Men’s Cricket World Cup promises to be a thrilling tournament, with 48 matches scheduled across 10 world-class venues over 46 days. The grand finale is set for November 19, and with the impressive lineup of teams and the added excitement from the broadcaster’s initiatives, cricket fans have a lot to look forward to.
