3rd September 2024 – In a remarkable move to revolutionize the marketing industry, Disinfluencer, a certified social enterprise focused on advancing disability inclusion, has made its debut with the launch of a crowdfunded billboard on the Princes Highway in St Peters, Sydney. The billboard, unveiled during July’s Disability Pride Month, is more than a mere marketing effort—it’s a call to action for businesses to embrace true inclusion.
A New Era for Inclusive Marketing
Disinfluencer is set to disrupt traditional marketing approaches by introducing innovative solutions that prioritize inclusivity. Among its offerings is the world’s first inclusive stock library, tailored specifically for marketing teams. Additionally, Disinfluencer provides a three-part e-learning module designed to educate marketers on disability awareness, digital accessibility, and effective strategies for marketing accessibility.
Moreover, Disinfluencer extends its expertise through a talent management service that focuses on representing influencers with disabilities, thereby bridging the gap between businesses and this often-overlooked talent pool.
A Billboard with a Message
The billboard’s impactful headline, “I would buy from him,” alongside the showcase of talent within the disability community, serves as a powerful reminder that people with disabilities are not only capable but eager to be the face of brands and services. Despite this, opportunities for such representation remain scarce, underscoring the necessity of Disinfluencer’s mission.
Simone Eyles, the founder of Disinfluencer, stated, “Our billboard is a bold statement of our mission to take disability mainstream. Businesses and brands know why they need to be inclusive. In fact, they want to be inclusive; however, they are not sure how to implement it. That is where Disinfluencer can help. With our support, brands can authentically engage with a wider audience and lead the charge toward a more inclusive world.”
Why Inclusion Matters Now More Than Ever
In Australia, 5.5 million people live with a disability, making this a significant segment of the population that businesses cannot afford to overlook. People with disabilities are integral members of society with substantial purchasing power, brand loyalty, and a strong desire to see themselves represented in the marketplace.
“Marketing isn’t just about selling products; it’s about building relationships. And that means recognizing the diverse needs and perspectives of all consumers, including those with disabilities,” Simone added. “Brands and marketing have the power to persuade; they can not only lead the charge with this movement by having inclusive talent on set, in their ads, and across their digital channels, so not only representing but using the power of creativity to create change.”
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A Strategic Placement with a Purpose
The billboard, featuring Josh, Simone’s son, who has an invisible disability and chronic illness, is strategically placed on one of oOh!media’s super sites. This high-visibility location is designed to capture the attention of key industry players and the general public alike. The campaign aims to challenge stereotypes and showcase that inclusion in marketing can be both beautiful and creative.
“Inclusion is no longer optional; it’s essential for growth and innovation,” Simone emphasized. “Our launch isn’t just about a single billboard—it’s about igniting a movement. We’re here to partner with brands that are ready to embrace inclusion, and Disinfluencer offers a clear path to making that happen.”
Partnering for a More Inclusive Future
As Disinfluencer continues to grow, the social enterprise remains committed to expanding its reach and impact, helping more businesses and brands unlock the benefits of true inclusion. For more information about Disinfluencer, its launch campaign, or partnership opportunities, please visit www.disinfluencer.co.
