Dentsu Next, a subsidiary of Dentsu Creative, has made a significant stride in the marketing realm with the introduction of Mixer and Lucie, two cutting-edge Artificial Intelligence (AI) marketing solutions. These solutions exemplify the agency’s commitment to harness technology in reinventing the future of brand-consumer relationships.
Mixer, the first solution, is designed to dissect hundreds of scenarios based on user-inputted marketing requests. By doing so, Mixer simplifies and accelerates the idea generation process, condensing what usually takes months into a matter of hours, all while ensuring the freshness of each idea.
The use of Mixer revolutionizes the go-to-market strategy, providing a competitive edge with data-led analysis and insights. This advantage is crucial in reducing product development time, allowing brands to respond quickly and efficiently to changing market dynamics.
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The second solution, Lucie, is an advanced customer intelligence and engagement AI tailored for the retail service industry. Developed with the support of Dentsu Japan and a team of dedicated engineers and researchers, Lucie aims to enhance customer loyalty-driven experiences.
Lucie features two components – the digital avatar production workflow AI Lucie and Live Lucie, a live generative production feature. This dual approach ensures a comprehensive customer engagement experience, catering to diverse needs and preferences.
Richard Tan, CEO of Dentsu Creative China, expresses the vision behind the AI solutions: “The debut of Mixer and Lucie aims to optimise all brand interactions and create unparalleled experiences! Dentsu brings value to businesses through our integrated ecosystem to seize opportunities in the AI-led digital marketing era – to maintain brands’ relevance and inspire authenticity across the customer journey. Ultimately, to help drive business profitability at every stage.”
Alex Chu, Creative Partner at Dentsu Creative China, believes in the transformative power of AI in customer service: “AI is becoming a cornerstone of customer service for businesses around the world. The key to growth is to strategically engage with evolved consumers, while being in control with content and creativity, to meet growing demands and capitalise on market opportunities.”
The introduction of Mixer and Lucie underscores Dentsu Next’s commitment to forging meaningful connections between brands and consumers. These AI marketing solutions herald a new era in marketing, reshaping brand-consumer interactions with modern creativity.
This news is based on information from Marketech APAC.
