Constant Contact, the renowned digital marketing and automation platform trusted by countless small enterprises and nonprofits across the globe, has unveiled a major leadership update. They’ve officially inducted Renée Chaplin as their Vice President for the Asia Pacific (APAC) realm. This power move signifies the brand’s dedication to magnifying its influence within the APAC sector.
Rendezvous with Renée
Setting up camp at the company’s APAC nerve center in Brisbane, Renée Chaplin isn’t a novice in the game. Touting more than two decades of prowess in amplifying B2B brand visibility, Chaplin’s prime agenda is to fortify the outreach of Constant Contact’s cutting-edge digital marketing tools within the APAC confines. Her aim? Deliver unparalleled value to the regional clientele. This calculated appointment of Chaplin is a testament to Constant Contact’s pledge to elevate its Australian footprint, especially post their strategic acquisition of Vision6 just last year.
Frank Vella, the guiding force behind Constant Contact as its CEO, voiced his perspective, “International presence is a key objective for Constant Contact, and Australia is a major technology hub in the world’s fastest-growing region. We’ve invested in APAC through our acquisition of Vision6, and we see an opportunity to build on that momentum to deliver even more value to our global customers and partners. I am confident that Renée’s experience and local presence will help accelerate our efforts in APAC and make an immediate impact on our business and our customers’ businesses within the region.”
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Chaplin, equally enthused about this new chapter, shared, “Constant Contact is well known globally for being a pioneer of digital marketing innovation in the small business space, and the company’s recent advancements in AI and marketing automation make this an exciting time to join the organisation. Our Vision6 product is already Australia’s most reliable email marketing and SMS platform with sovereign onshore data storage and local customer support. I look forward to growing Constant Contact’s APAC business and helping our customers and agency partners develop stronger relationships with their customers.”
A Glimpse of the Past
Before her association with Constant Contact, Chaplin has been the dynamo powering an array of tech conglomerates, ranging from budding Australian startups to mammoth SaaS entities with a keen focus on AI, automation, customer experience, and billing tech paradigms.
