In January, Coca-Cola kicked off its global uplifting new campaign ‘Turn Up Your Rhythm’ starting in Indonesia and featuring the latest music track from Grammy-nominated global superstars BTS. Coca-Cola’s new ‘Turn Up Your Rhythm’ film, featuring BTS’s cover of ‘Jungle’, is supported by an integrated marketing campaign across social media, TV, mobile and in-store.
Pratik Thakar, Head of Global Creative Strategy and Content, The Coca-Cola Company said: “We are happy to be collaborating with BTS for our Coca-Cola campaign ‘Turn Up Your Rhythm’.” Watch the video here.
“It features our new film which takes a look at how dull or idle moments in your day can be transformed into memorable and uplifting ones, by reaching for an icy-cold Coke. The campaign launched in Indonesia this week and will roll out in countries across the region over the course of this year,” Thakar said.
The Turn Up Your Rhythm film takes the viewer on a journey of imagination through a Coca-Cola factory where dull moments, like sitting in an office or waiting at a bus stop, are transformed into memorable and uplifting ones. In the film, the BTS cover of X Ambassador’s track ‘Jungle’ provides the pulsing, energetic beats to the bottles of Coca-Cola on their way out to refresh the world.
