Clemenger BBDO’s transformation takes a thrilling leap forward with the appointment of creative powerhouse Adrián Flores as their new Chief Creative Officer.
Adrián, a seasoned global leader who’s graced the halls of agencies like Publicis New York and FCB, returns to Australia after a decade of international creative conquest. Most recently, he steered the creative vision at Robot, the brand consultancy arm of LeBron James’ powerhouse, The SpringHill Company. There, he masterfully connected brands like Google and Fortnite with customers through the vibrant lens of culture.
This appointment marks a pivotal chapter in Clemenger BBDO’s evolution, building on the impressive string of senior hires spearheaded by CEO Dani Bassil upon her return in 2023. The agency’s strategic capabilities have flourished with Simon Wassef at the helm as Chief Strategy and Experience Officer, while Anita Zanesco’s arrival as Chief Growth Officer bolsters their pursuit of new possibilities. The leadership team is further solidified with the additions of managing partners Anita Deutsch-Burley and Georgie Winton.
“The CCO appointment means we now have a leadership trio of Aussies – Simon, Adrián and myself – with deep experience across brand, digital and social, as well as global perspectives on the work and industry. We’re doing things differently, better, with more diversity, and challenging the status quo. That’s what these signings are about. We’re not just signaling an intention. We’re delivering on it,” Clemenger BBDO CEO Dani Bassil said.
Dani further emphasizes the transformative power of Adrián’s arrival, not just for the agency, but for the industry as a whole. “I have no doubt Adrián’s energy, talent, and modern way of building brands will have a huge impact on our work, clients, culture and agency. I’m ecstatic he’s coming home to join the Clems family.”
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Adrián, a Mexican City native raised in Toowoomba, Queensland, embodies the power of diversity. “When I left Sydney for the UK 20 years ago, I never dreamt an agency leadership team could be made up of three immigrant kids. Now, here we are,” Dani adds.
Adrián himself is brimming with excitement to bring his global perspective, honed at the crossroads of brand, entertainment, and culture, to Clemenger BBDO. “Clems is iconic both at home and abroad for a reason. I’m extremely excited to be part of its next chapter alongside a truly world-class team that’s famous for making famous work,” says Adrián, Clemenger BBDO’s new CCO.
Get ready for a new wave of creative brilliance as Adrián takes the reins on May 20th, 2024. Buckle up, Clemenger BBDO is poised to take the world by storm.
