Clemenger BBDO’s Next Big Move
In a significant play that showcases its ambition to expand and reinvent its CX capabilities, Clemenger BBDO has announced the appointment of the illustrious Simon Wassef as its Chief Strategy and Experience Officer.
Tracing Back To The Roots
Simon’s return to Clemenger is not just another appointment; it’s a nostalgic homecoming. Having kickstarted his impressive career with Clemenger 21 years ago as a junior account planner, his full circle journey is nothing short of poetic. Wassef fills the shoes of this senior leadership role after a commendable stint of over two and a half years as the National Chief Strategy Officer at whiteGREY. Moreover, he brings the weight of his leadership from a term as the Chief Strategy Officer at the renowned TBWA\Chiat\Day in Los Angeles.
A Portfolio To Behold
Simon’s global imprint in the industry spans over two decades, with enriching experiences in Europe, the US, and Australia. His decorated CV boasts of impressive names like R/GA in London, SID LEE in Amsterdam, and celebrated stints at Droga5, AMV BBDO, AKQA, and Host Sydney. Not to forget, his work has touched some of the world’s most prestigious brands: IKEA, Qantas, adidas, Google, and Nike, to name just a few.
Dani Bassil, Clemenger BBDO’s CEO, couldn’t hold back her excitement and mentioned, “Simon really is one of the best in the business; if not THE best. He’s worked everywhere I’ve ever wanted to work, R/GA London, Sid Lee Amsterdam. Chiat\Day LA. The fact he’s bringing all this experience to Clemenger is a game changer for us. The experience is the brand and the fact he is so expert in both realms is exactly what we’ve needed in this leadership role. Besides being one of the smartest people I’ve met, he’s funny and kind. And he’s finally coming back to Clems. I’m so excited.”
Awards, Recognitions, and The Future
Simon’s mastery hasn’t gone unnoticed. His accolades include the Grand EFFIE, APG UK Gold, Jay Chiat Gold, and the David Ogilvy Gold. Beyond accolades, he plays a pivotal role in shaping the future of advertising as a member of the AdCouncil DE&I Committee, judging for AWARD and imparting wisdom through teaching Advanced Strategy for AdSchool.
On his landmark appointment, Wassef quoted: “When Clemenger calls, you have to answer. Let’s go.”
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The Continuing Wave of New Leadership
Simon Wassef’s prominent appointment dovetails with Clemenger BBDO’s recent strategic hires, including Anita Zanesco stepping into the role of Chief Growth Officer and the welcoming of two managing partners – Georgie Winton and Anita Deutsch. The future seems invigorating for Clemenger BBDO, and the industry awaits its next big move.
