Gold Coast, June 11, 2024: Independent growth agency Claxon has been appointed as the media and creative agency of record for Celebrity Ink, a leading global tattoo brand. Claxon will manage all media, creative, experience, and data initiatives as Celebrity Ink continues its ambitious growth plans in Australia and internationally.
The partnership aims to boost customer engagement and loyalty across existing studios, while also attracting future franchisees in Australia, the UK, and the US.
Johnny Cohen, Founder of Celebrity Ink, expressed his enthusiasm: “As we prepare ourselves for big expansion both nationally and internationally, we knew that we needed help from an agency that has a proven track record of helping businesses scale and grow. We know that Claxon has capabilities far beyond ‘just’ marketing; their creative approach, PR offering, data-driven tactics, and holistic consultative approach made partnering with them a no-brainer for us. We’re excited to see how this partnership takes shape and how they can help us enter new markets.”
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Claxon’s CEO, Daniel Willis, shared his excitement: “I’m excited both professionally and personally for Claxon to be working with the Celebrity Ink crew. They’re such an iconic brand and have such big ambitions, I’m looking forward to the team working with a client who isn’t afraid to innovate and be bold. Tattoos are extremely common around our office, so it is safe to say Claxon’s team shares a similar passion for the craft as Celebrity Ink’s team. We can’t wait to help drive significant growth for the brand on the global stage.”
Celebrity Ink currently operates 26 tattoo studios across Australia, Indonesia, Thailand, and Italy. Work on the new initiatives will commence immediately.
