Bollywood star Ayushmann Khurrana has been roped in as the brand ambassador for Cipla’s flagship health supplement brand, Maxirich.
Cipla Health opted for Ayushmann because of his energetic portrayal of roles and him being the personification of Maxirich. He is a youth icon and will help the company take their brand to a larger audience.
The brand will feature Khurrana’s face in all their future communications. The brand aims to leverage Khurrana’s fan following and in doing so, encourage consumers to choose Maxirich.
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Shivam Puri, chief executive officer, Cipla Health stated, “In Ayushmann Khurrana, we have found the perfect brand ambassador because he exudes all the qualities and attributes that Maxirich portrays. As an artist, Ayushmann Khurrana stands for energy, vitality and versatility, something that Maxirich also stands for and delivers to its consumers. Maxirich has touched the lives of millions of people throughout the country with its wide range of best-in-class health supplements. It has the rare distinction of having a portfolio of various health supplements which cater to a wide array of wellness needs all under one brand – Maxirich. A perfect match with Ayushmann!
Ayushmann said, “In today’s hectic lifestyle it is important to have the energy to live life uninterrupted. Being a strong advocate of healthy living, I am delighted to partner with Maxirich and the Cipla Health family in championing the importance of multivitamins and health supplements in our daily lives. So, let us begin the journey to a life full of max energy and max immunity.
