Cheong Kwan Jang, a renowned Korean red ginseng brand, has launched a new integrated campaign named ‘Power Up from Inside Out’. The campaign is designed to elevate brand recognition and inform Singaporean consumers about the health advantages associated with Korean red ginseng.
This campaign is an innovative collaboration with designory Singapore, a creative and content subsidiary of eg+ Worldwide. The campaign’s comprehensive nature covers social media, digital out-of-home (DOOH) advertising, and on-ground activation. Participants are invited to engage in games to win exciting Cheong Kwan Jang prizes.
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“The ‘Power up from inside out’ concept forms the crux of this brand campaign, advocating a natural pathway to enhancing energy levels,” stated a representative from eg+ Worldwide. “Our creative team at designory has made sure that this message reverberates across the campaign, weaving a captivating narrative that appeals to and energizes our target audience.”
The campaign showcases four distinct visuals to highlight Cheong Kwan Jang’s health benefits. These visuals are custom-made to resonate with specific customer personas, including nurturing parents, active elderly individuals, and busy professionals.
In a unique approach to consumer interaction and brand recall, the campaign features an Immunity Bar. At this bar, consumers are offered four of the brand’s bottled Korean red ginseng-infused drinks, provided they can correctly pronounce the brand’s name. Cheong Kwan Jang is a subsidiary of the Korea Ginseng Corporation, boasting a rich heritage dating back to 1899. Today, it is widely available in more than 40 countries.
Brands in Singapore have recently demonstrated impressive creativity in their campaigns. For instance, foodpanda Singapore, an online food and grocery delivery company, has launched a campaign to promote its 24-hour fresh produce delivery service. The campaign, ‘CHILL: We got you fresh!’, created in association with Clear Channel Singapore, features foodpanda’s beloved mascot, Pau-Pau, standing by a brightly-lit fridge filled with fresh vegetables and fruits, simulating a well-stocked refrigerator.
This news update is based on reports from Marketing Interactive.
