The account was won following a competitive multi-agency pitch. Through this partnership, Experience Commerce will work towards maximizing Nissin Geki Korean Noodles’ visibility and amplifying consumer awareness through comprehensive social media campaigns. The account will be managed by the Mumbai branch of Experience Commerce.
Experience Commerce (EC), a leading integrated digital agency within the Cheil Network, is pleased to announce its recent victory in securing the social media mandate for Nissin Geki Korean Noodles, the No. 1 Korean-flavoured instant noodle brand in India from Indo Nissin Foods Private Ltd. This milestone marks a significant collaboration between the digital agency, Experience Commerce, and the brand, Indo Nissin, aiming to enhance Nissin Geki Korean Noodles’ digital presence and brand visibility across various social media platforms.
Nissin is the inventor of instant noodles, and Indo Nissin has a range of renowned brands, including Top Ramen and Nissin Cup Noodles. Calling all spice lovers, Indo Nissin has introduced Nissin Geki, a fiery new line of instant noodles inspired by the bold flavours of Korea. Nissin Geki has been growing well since its launch in 2021 and is widely accepted by young K-lovers with its distinctive hot and spicy features. Available in Veg, Chicken, Kimchi and Cheese flavours, Nissin Geki instant Korean noodles are perfect for a quick and satisfying meal that packs a punch and comes in both bags and cups.
Spicy Ramen from South Korea is fast gaining traction in India compared to other instant noodles. As per the Neilsen Data of January 2024, Now Nissin Geki is the No. 1 Korean-flavoured instant noodle brand in India, experiencing a growth of 360% since January 2023.
With this partnership, Experience Commerce aims to elevate Nissin Geki’s digital presence by deploying targeted social media initiatives designed to enhance brand awareness, engage the target audience, and drive organic growth across platforms such as Instagram, LinkedIn, Facebook, and YouTube. The agency’s innovative approach encompasses diverse content formats, from captivating reels and how-to videos to interactive user-generated campaigns and moment marketing strategies.
Furthermore, EC is committed to fostering an environment conducive to audience interaction, sharing, and advocacy, thereby extending the reach and visibility of Nissin Geki Korean Noodles and nurturing a community of fervent loyalists, with the ultimate objective of establishing unparalleled brand equity in the long term.
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With over 16 years in the industry, Experience Commerce is a full-service digital native agency that specializes in providing end-to-end marketing solutions to brands. By leveraging compelling data insights and creativity, the agency aims to create brand experiences that drive revenue for its clients.
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