Singapore-based travel agency Chan Brothers Travel has announced it will pursue legal action against certain public figures over what the firm describes as false and unfounded allegations aired on Facebook.
In a public statement, the agency clarified that they had facilitated a private Europe tour for a group of these figures, during which feedback was relayed to them. Chan Brothers Travel elaborated that they had promptly sought to address the concerns raised, even proposing a face-to-face meeting upon the party’s return to Singapore.
However, the tour agency noted that these individuals chose to air their grievances on Facebook via numerous livestreams, disseminating what the agency has declared to be false and baseless allegations.
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Chan Brothers Travel stated that while they respect and uphold the principles of open dialogue, the gravity of these defamatory statements necessitated a firm response. “Following thorough deliberation and legal consultation, we have chosen to pursue legal action in defense of our trust and reputation,” the agency noted.
They stressed the necessity of their robust response, citing the need to ensure accountability to their stakeholders and customers. “Our definitive stance is critical for an equitable resolution and to set a precedent for responsible digital discussions,” they stated.
Although the agency refrained from mentioning any individuals in their Facebook post concerning the lawsuit, internet users speculated that digital content creator Wang Lei could be a possible subject of the legal action. This assumption comes after Wang Lei, along with three other women, including Getai singer Anderene Choo and comedian Tay Yin Yin, livestreamed a discussion about a travel agency.
This legal move aligns Chan Brothers Travel with an emerging trend of local brands taking legal action against parties threatening their legitimacy. A recent example involved bookstore Popular, which sent a legal letter to local clothing brand Hashtag65 following the release of a t-shirt that capitalized on a political controversy involving then-Speaker of Parliament Tan Chuan-Jin.
Tan had previously issued a public apology for inappropriate comments made during a parliamentary session. This incident was swiftly picked up by meme sites and clothing store Hashtag65, who produced a t-shirt referencing the comments. However, the design was perceived as too similar to bookstore Popular’s branding, leading to a legal dispute.
This news is based on an article by Marketing Interactive.
