Disney and TikTok: Merging Magic with Technology
Beginning October 16th, marking a century of The Walt Disney Company’s enchanting journey, a brand new, immersive destination awaits Disney aficionados on TikTok. This unparalleled interactive haven encapsulates the essence of where tales, enchantment, and cherished memories converge. Whether you’re a fan desiring to craft your very own videos infused with Disney’s musical magic, a trivia buff ready for daily Disney challenges, or an avid collector looking to exchange “Character Cards”, this unique space promises a plethora of experiences.
“The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands,” exclaims Nicole Iacopetti, the Global Head of Content at TikTok. She continues, “We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else. We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favorite content.”
An International Disney Festivity on TikTok
Spanning a month and featuring over 48 Disney channels, this activation aims to leave an indelible mark across 24 global regions. This monumental celebration promises to be a haven for enthusiasts of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks, and much more. Daily servings of nostalgia, reminding fans of their cherished connections with iconic franchises, movies, and memories, are on the menu.
Disney’s undeniable imprint on TikTok is evident. Whether it’s the reverence for age-old classics, the adulation for the heroes of the Marvel universe or the modern masterpieces like Encanto, Disney enthusiasts find a home on TikTok. The staggering figures speak for themselves, with over 150 million loyalists eagerly awaiting content from Disney’s diverse array of brands.
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A Melodious Walk Down Memory Lane
TikTok’s gift to the community doesn’t end here. A curated Disney100 Playlist is set to serenade fans with timeless tunes spanning from golden classics like “Cinderella” and “The Lion King” to contemporary chartbusters from movies like “Toy Story” and “High School Musical.”
PULSE PREMIERE: A Game-Changer for Brands
Disney’s omnipresence on TikTok, whether it’s mesmerizing audiences, regaling sports aficionados via ESPN’s quick videos, or forging global connections, is undeniable. Keeping brands at the forefront of significant platform moments, the announcement of Disney as a TikTok Pulse Premiere publisher in the U.S. is a revolutionary step. This partnership will empower advertisers with the unique opportunity to place ads alongside some of the world’s most premium content, exclusively from Disney on TikTok’s ‘For You’ feed.
Emphasizing the monumental significance of this collaboration, Asad Ayaz, Chief Brand Officer of The Walt Disney Company, states, “For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok. With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
