Burger King is set to infuse the Lunar New Year celebrations with its innovative culinary delights, introducing the ‘Lucky Your Way’ set meals, exclusively available from 1st February to 11th March 2024. In a festive nod to the Year of the Dragon, these limited-time offers (LTO) are designed to immerse customers in the spirit of the season through a menu that symbolizes luck, happiness, and the pursuit of prosperity.
The ‘Lucky Your Way’ menu is a testament to Burger King’s commitment to creativity and flavor, presenting a lineup of burgers that are as symbolic as they are satisfying. The selection features the Lucky Tendergrill, Lucky Double Beef, and Lucky Salmon, each a culinary masterpiece layered with ingredients like shredded purple cabbage, nacho cheese sauce, barbeque sauce, and American cheese, alongside a choice of meticulously prepared proteins. These offerings are not just meals; they’re a sensory journey designed to capture the essence of Chinese New Year celebrations.
- Lucky Tendergrill: A promise of good fortune, this burger combines 100% flame-grilled chicken thigh meat with crispy chicken strips, enveloped in layers of rich sauces and cheese, all hugged by fluffy buns.
- Lucky Double Beef: Doubling down on flavor, this burger features two 100% flame-grilled beef patties, free from preservatives and fillers, accompanied by beef-acon strips for a taste of abundant prosperity.
- Lucky Salmon: Bursting with flavor, this option offers a succulent salmon patty alongside crispy chicken strips, crafting a perfect blend for a prosperous new year.
To complement the meal, Burger King introduces the Lime-Flavoured Fizz, a refreshing beverage designed to cleanse the palate and enhance the dining experience. The feast concludes with a trio of salted caramel desserts, including a cone, a sundae cup, and a unique Coke float, each adding a sweet finish to the festive meal.
Adding an interactive dimension to the celebrations, Burger King will deploy the Roving Wheel Game across seven selected outlets from February 10th to 18th. This engaging activity offers customers the chance to win dining vouchers, enhancing the festive mood with the spirit of generosity. The excitement continues online with a microsite game running from February 1st to 29th, inviting patrons to craft their Lucky Burgers and win digital vouchers, with the added allure of a contest promising gold prizes to lucky winners.
The festivities reach a climax at Burger King’s Seksyen 13 location, where guests can revel in a vibrant atmosphere complete with lion dances and a unique Yee Sang tossing ceremony, incorporating signature Burger King ingredients. This fusion of culinary creativity and traditional celebration offers a unique way to welcome the Year of the Dragon.
Mrs. Lee, Chief Executive Officer of Cosmo Restaurants Sdn. Bhd, encapsulates the essence of the season, stating, “At Burger King, we take great pride in embracing the diverse cultural traditions of the Lunar New Year. Our ‘Lucky Your Way’ set meals reflect our commitment to providing not just a meal but a memorable experience that spreads joy, luck, and prosperity throughout our community.”
The ‘Lucky Your Way’ set meals are a beacon of Burger King’s innovative approach to celebrating cultural festivities, offering a delectable blend of flavors that resonate with the themes of luck and prosperity. Available nationwide, these special offerings invite patrons to partake in a celebration that promises to leave taste buds tingling and spirits lifted. For more details on the ‘Lucky Your Way’ set meals and other promotions, visit Burger King’s official website.
