Trends and Opinions

Trends in startup world. Comes in form of interviews, expert opinions and public content.

AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025

As we transition from 2024 to 2025, influencer marketing is experiencing a remarkable shift due to advancements in AI-powered analytics.

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Charting a revolutionary approach to customer service with GenAI

Customers will not hesitate to take their business elsewhere if brands fail to deliver a satisfying experience. In fact, businesses

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The Hard Truth About Change Management in Advertising Agencies

In my 20-odd years working with agencies, particularly in advertising and creative sectors, one thing stands out: agencies love change.

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