Research

The latest marketing research reports from MIA and around the world.

Gen AI Leads Quality Engineering Transformation: 68% of Organizations Embrace AI

Singapore – October 29, 2024 – In an increasingly digital world, Quality Engineering (QE) has taken a front seat in

profile By Dr. Surbhi Sharma

Fortinet’s 2024 Report Reveals 70% of Organizations Face Employee Cybersecurity Gaps

Cybersecurity is increasingly becoming a key priority for organizations globally as threat actors evolve and employ advanced technologies like AI

profile By Dr. Surbhi Sharma

Seven Consumer Types Shaping Business Strategies in 2024: Insights from Euromonitor International

SINGAPORE, Singapore – Data analytics firm Euromonitor International has released the Global Consumer Types 2024 report, which identifies seven types

profile By Dr. Surbhi Sharma