Trends

Latest trends in the world of marketing.

Seven Consumer Types Shaping Business Strategies in 2024: Insights from Euromonitor International

SINGAPORE, Singapore – Data analytics firm Euromonitor International has released the Global Consumer Types 2024 report, which identifies seven types

profile By Dr. Surbhi Sharma

Generation Alpha and Z: Redefining Family Travel in Asia Pacific, Says Hilton’s 2025 Trends Report

In a dynamic shift, Asia Pacific's youngest generations are transforming the way families travel. Hilton's latest 2025 Trends Report reveals

profile By Dr. Surbhi Sharma

Fortinet Report: 94% of Malaysian Organizations Attribute Cyber Breaches to Skills Shortage, Urging Immediate Action

According to Fortinet’s 2024 Global Cybersecurity Skills Gap Report, an alarming 94% of Malaysian organizations experienced a breach in the

profile By Dr. Surbhi Sharma