Carousell, the renowned multi-category classifieds marketplace, has joined hands with the famed creative agency, Bread Butter Bacon. Their aim? To solidify the brand’s presence in Singapore, accentuating the reliability of their new offering – the Carousell Certified Mobile.
Introducing Carousell’s Trusted Secondhand Mobile Platform
Seeking a dependable platform for secondhand smartphones? Carousell has got your back. With their latest initiative, the ‘Carousell Certified Mobile’, customers are in for a hassle-free and trustworthy experience. Every single phone listed has undergone a meticulous 40-point inspection either by Carousell directly or their esteemed Certified Partners. The outcome? Absolute assurance in the device’s condition and performance.
What’s more, each of these phones is accompanied by a complimentary 1-month warranty, which can be extended up to 24 months. With added benefits such as 7-day free returns and free delivery, Carousell ensures that the secondhand phone buying process is as seamless as acquiring a brand-new one.
The Campaign: Trust, Assured
The central theme of this inventive campaign revolves around a young lady, excitedly showcasing her newly acquired secondhand phone to her discerning parents. Their rigorous questioning mirrors the skepticism most people have toward secondhand items. However, her confidence remains unshaken – all thanks to the Carousell Certified Mobile’s trust badge.
Expect to catch this campaign across Facebook and Instagram starting from 28 July. Moreover, its impactful message will also light up outdoor digital panels throughout Singapore.
Voices Behind the Initiative
Lam Xin Ni, Carousell Singapore’s Marketing Manager, emphasized the brand’s vision, stating, “Our goal at Carousell is to make buying and selling secondhand items as trusted and convenient as buying brand new items. We aim to transform the secondhand mobile phone market by offering a trustworthy solution, so all consumers can access quality secondhand phones at great deals.”
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Echoing this sentiment, Sarah Inez Pratomo, the Creative Group Head at Bread Butter Bacon, said, “We’re pleased to be working with Carousell again, this time to introduce the Certified secondhand mobile phone offerings under the Carousell Certified programme. Our goal was to communicate the essence of trust and reliability in a lighthearted and emotionally engaging way, which most of us can relate to as children or parents. We are proud to be part of this innovative initiative that is set to offer consumers a seamless, trustworthy shopping experience like never before.”
