CARMA Embarks on a New Journey with mmi Analytics Acquisition
The purchase of mmi Analytics (mmi) by CARMA is a bold move that will change the face of media intelligence in the fashion, beauty, and lifestyle industries. This action shows that CARMA is committed to expanding its services and strengthening its position in these important sectors.
Merging Expertise for Innovation
The amalgamation of mmi Analytics into CARMA’s fold signifies a watershed moment in the realm of media intelligence. This merger is poised to set new benchmarks in optimizing the customer journey, marrying CARMA’s expansive global reach and technological prowess with mmi Analytics’ rich expertise in the beauty, fashion, and lifestyle sectors. Together, they aim to craft nuanced brand strategies and evaluation methods that traverse retail media, influencer networks, and traditional media channels across the globe.
Enhancing Capabilities on a Global Scale
Positioned in London, mmi will continue its operations within the CARMA group, leveraging CARMA’s global presence, award-winning client services, and technological excellence. This partnership is expected to bolster mmi’s regional dominance while facilitating its ability to serve clients in the dynamic global market, supported by CARMA’s extensive network of 22 offices worldwide.
Insights from the Leadership
Mazen Nahawi, CEO of CARMA, shared his excitement about the acquisition, remarking, “I am delighted to welcome mmi to the CARMA family. The beauty and luxury goods sector is an exciting category. It is robust, innovative, and fast-moving and is growing double-digit across our strategic markets in Asia and the Middle East. Acquiring mmi means that we can now further optimise beauty clients’ digital communications strategies on a global basis.”
In harmony with Nahawi’s sentiments, Christian Eckley, CEO of mmi Analytics, reflected on the acquisition’s positive impact, stating, “This acquisition is great news for our team and our clients. It provides us with superior media insights technology, service, and capabilities while enabling mmi to enhance and scale its offering as part of a truly global organisation.”
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A New Era of Media Intelligence
CARMA’s acquisition of mmi Analytics is a strategic step forward, not just in enhancing its service offerings but also in cementing its leadership in the media intelligence industry, especially within the beauty, fashion, and lifestyle sectors. By synergizing their strengths, CARMA and mmi are set to deliver unmatched value to their clients, pioneering new standards of success in the global marketplace.
