In a strategic move to bolster its leadership team, global media agency UM has appointed Brittany Crowley as the new Head of Investment for its Sydney office. Effective September 2024, Crowley will also become a key member of UM’s national senior leadership team, reporting directly to Ben McCallum, UM Sydney’s Managing Director.
Crowley is set to oversee the agency’s investment strategies, leveraging her extensive industry relationships and innovative approach to deliver exceptional results across UM’s diverse client portfolio. With nearly two decades of experience in the media industry, including senior investment roles at PHD and Mediacom, Crowley is well-equipped to drive sustainable client growth and foster innovative partnerships.
Anathea Ruys, CEO of UM Australia, expressed her excitement about Crowley’s appointment: “From our very first interaction, I was impressed with Britt’s future-focused approach to investment, trading, and our media industry. She has a deep curiosity and focus on the strategy of investment, and I believe this is exactly what our industry and business require as we continue to adapt to our evolving economic environment. Britt is also a deeply human leader who cares about elevating the craft and expertise of the people around her. I am so excited to welcome her to UM and work with her.”
Crowley’s arrival at UM is expected to bring a fresh perspective on investment, emphasizing strategy, product innovation, and transformative approaches. Her goal is to push boundaries and create meaningful change for clients and teams alike. In her own words, Crowley stated, “I’m thrilled to be joining Anathea, Ben, and the wider UM team to push boundaries and give rise to meaningful change for clients, teams and agency. There’s never been a more exciting time to be in media, so the opportunity to lead the evolution of investment; strategy, product, innovation, transformation and evolve ‘approach to value’ for clients…bring it on!”
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Crowley also highlighted her alignment with UM’s culture and people-focused leadership. “I’m a culture and people-focused leader. UM’s culture drives the team’s unwavering passion, dedication, and quest to make a profound and positive impact on their clients’ businesses. I’m very excited to be a part of fostering and growing this aspect,” she added.
This significant appointment underscores UM’s commitment to innovation and excellence in media investment, aiming to enhance its competitive edge and deliver unparalleled value to its clients.
