Embarking on a Global Journey
As part of a strategic initiative that might reshape its worldwide presence, the independent full-service agency Claxon has appointed Brian Collins to the position of Head of Growth. As the agency continues to expand its horizons and forge new client connections throughout the globe, this crucial post signifies a major milestone in Claxon’s ambitious goals for global development and acquisition.
Leadership for the Next Phase
Collins steps into this role with a direct reporting line to Chief Growth Officer, Jade Axford, and a seat at the senior leadership table. His extensive background and proven success in the media realm equip him to lead Claxon’s integrated services into a new era of global outreach.
Jade Axford shared her excitement about Collins joining the team: “I am thrilled to welcome Brian to the Growth Team. His exceptional track record and extensive experience in the media landscape makes him the ideal leader to spearhead our agency’s expansion efforts, both locally and globally. Brian’s deep passion for his craft aligns seamlessly with our culture, which places high value on curiosity, creativity, and collaborative spirit. As we move forward, Brian’s leadership will play a pivotal role in helping our clients navigate and excel in this transformative era, driven by digital and AI technologies.”
A Rich Tapestry of Experience
With a career that spans over 15 years, Collins has held esteemed positions on both sides of the agency-client divide. His journey has seen him at the helm of digital strategy in roles such as Head of Digital at True, Head of UK Media for Ogilvy UK, Global Head of Digital Performance for Strong Roots, and Head of Digital for ContentCal, now integrated into Adobe. His expertise has been pivotal in driving growth for globally recognized brands such as Mattel, Nokia, Colgate, Rolls Royce, Bacardi, Vodafone, and The European Parliament.
Reflecting on his new position, Collins expressed his enthusiasm: “I’m thrilled to be taking on this new challenge which will allows me to leverage key capabilities that Claxon has invested in, particularly integrating AI into clients’ marketing strategies. My heart will always be in paid social & ecommerce but as the landscape has changed – an omnichannel approach is required. In recent years my focus has moved towards growth and I’m super excited to finally get to join the agency that was my first pick when moving to Australia, at a pivotal time in their evolutionary journey.”
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A Culture of Excellence
Daniel Willis, Chairman & CEO of Claxon, also commented on Collins’ appointment, highlighting the personal and professional synergy it brings: “After a 2 years courtship and Brian packing up his life and moving from the UK to Australia, it’s great to finally have him onboard. His appointment follows our people ethos of “Better people are better” and he brings a wealth of experience, and charisma, and good old Irish humour into a key role as we continue to scale up.”
Collins’ immediate induction into Claxon marks a significant leap towards realizing the agency’s global ambitions. With a leadership team as diverse in its expertise as its vision, Claxon is well-positioned to navigate the evolving digital and AI landscape, ensuring both its clients and itself achieve unparalleled success on the international stage.
