28 October 2024, Singapore – Breast Cancer Foundation (BCF) proudly announces the return of its signature event, the Pink Ribbon Walk (PRW), on Saturday, 26 October 2024, 5:30 pm at Marina Barrage. Held during Breast Cancer Awareness Month (BCAM), this iconic event reaches its 16th anniversary, aiming to bring together over 5,000 participants in a unified show of support for those affected by breast cancer and to promote the critical importance of early detection.
With breast cancer accounting for nearly 30% of all cancers diagnosed in women in Singapore, BCF dedicates this annual event to spreading awareness and encouraging timely mammograms. “While October is synonymous with Breast Cancer awareness, it is important to acknowledge that developing excellent breast health habits and awareness is an ongoing dedication throughout the year. The launch of our iconic PRW event is a testament to our ongoing commitment to heightening awareness about breast cancer, promoting early detection, and being the main port-of-call for all things breast-cancer related,” shared Ms. Adeline Kow, General Manager of BCF.
A Legacy of Empowerment and Innovation
Since its establishment in 1997, BCF has stood as a beacon of hope, courage, and resilience. The Pink Ribbon Walk, introduced over a decade ago, has inspired countless women to prioritize breast health and has provided unwavering support to survivors. This year’s focus remains steadfast on:
- Empowerment and Community: Honoring survivors and their families, reinforcing the power of early detection.
- Innovation and Engagement: Building new community initiatives to champion breast cancer advocacy for future generations.
Ms. Kow further emphasized the event’s impact, “At BCF, we believe in the power of community. The Pink Light Up and Pink Ribbon Walk are more than just events; they are movements that bring people together to support, inspire, and create lasting impact. This year, we continue our mission to empower individuals and families who have been affected by the disease, fostering a proactive approach to breast health and ensuring no one faces their breast cancer journey alone.”
Pink Ribbon Walk 2024: Together in Strength and Unity
Breaking new ground with its first-ever evening event, the Pink Ribbon Walk 2024 will feature an expanded carnival-style setting, including engaging activities and entertainment for all ages. Participants will embark on either a 3km or 5km walk along Marina Bay, passing iconic Singapore landmarks. In collaboration with presenting sponsor Income Insurance Limited, the event exemplifies a shared commitment to promoting breast health awareness.
Income Insurance CEO, Andrew Yeo, shared, “We are glad to be participating in and sponsoring the Pink Ribbon Walk for the second consecutive year. People in Singapore are living longer lives, and as an insurer, we are committed to putting people first by providing inclusive solutions to support real and prevalent customer needs in critical illness and long-term care… as we build our collective resilience together as a society.”
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Partnering for Impact
BCF is also supported by J&T Express Singapore Pte Ltd. as the official logistics partner, helping ensure the seamless distribution of participant kits and event materials. Rachel Chen, Head of General Management Office at J&T Express Singapore, highlighted their dedication, “We’re proud to stand together with BCF in raising awareness around the importance of early detection and proactive health measures, contributing to a happier and healthier Singapore.”
Join the Movement
The Breast Cancer Foundation invites the community to register for the Pink Ribbon Walk and support this mission of unity, resilience, and health. Secure your spot by visiting pinkribbonwalk.sg. Registration closes on 7 October 2024 or when slots are filled.
About Breast Cancer Foundation
Since 1997, BCF has been at the forefront of breast cancer awareness and support in Singapore, championing community-driven initiatives to spread awareness, provide resources for early detection, and support breast cancer survivors.
