Boucheron, the esteemed house of luxury jewelry and watches, has announced South Korean actress Han So Hee as its inaugural Korean global ambassador. The news was unveiled on 26 June, on the brand’s official Instagram handle, featuring Han donning Boucheron’s exquisite jewelry.
In a statement, Boucheron expressed delight over the collaboration. According to the luxury house, Han’s penchant for singular, stylish, and bold roles as an actress mirrors the values of the brand and the spirit of their iconic Quatre collection. They admire her embodiment of strength and protection, and celebrated her warm welcome to their family.
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The acclaimed actress also shared the news on her personal Instagram, revealing an 18-second video that put the spotlight on Boucheron’s luxury accessories she wore.
The choice of Han as a brand ambassador for luxury brands isn’t surprising given her rising popularity. She has recently been chosen by French couturier Dior and Swiss luxury watch manufacturer Omega as their brand ambassador.
As per media reports, Han is slated to attend the unveiling of Boucheron’s 2023 Carte Blanche High Jewelry collection at their boutique at 26 Place Vendôme in early July.
Charles & Keith, the globally renowned brand, has also recently selected Han So Hee as its latest global ambassador. The brand co-founder, Keith Wong, expressed his pleasure at this development, stating that Han’s authentic individuality, confidence, and creativity align perfectly with the spirit of Charles & Keith.
Han is scheduled to feature in Charles & Keith’s Fall Winter 2023 campaign, set for release in the third quarter of 2023.
This news was first reported on Marketing Interactive.
