Malaysia’s largest experiential attraction, Bomb Battle, proudly unveils its latest offering: tailored experiential activities for Malaysian businesses. In a strategic move to cater to the growing demand for immersive gamification concepts within brands, Bomb Battle now extends its expertise to conceptualise, develop, and execute custom experiences. Known as the sole experiential game company capable of delivering high-quality immersive gaming concepts in Malaysia, Bomb Battle ensures businesses engage consumers in a hands-on, unforgettable experience.
In recent years, the adoption of gamification has been on the rise in Malaysia. The Multimedia Development Corporation (MDeC) states that gamification is viewed as a potentially disruptive concept, offering companies a means to enhance performance and increase engagement by integrating common game elements. Projections indicate significant growth in the global gamification market, with an expected expansion at a CAGR of 12.66% by 2028, reaching a value of USD 19469.21 million.
Datin Sheehan Tee, founder of the Bomb Battle concept shared, “We’re excited about our latest offering, as it enhances the immersive experience we provide. We believe it’s crucial for businesses to add entertainment and excitement to their marketing or engagement strategy while maintaining their core business concept. There’s significant growth potential for companies that embrace gamification concepts, and we aim to be their top choice as they explore this avenue.”
The company’s latest project for Samsung, the global electronic brand, is a testament to how Bomb Battle builds quality immersive gamification experiences for brands. Inspired by the dynamic features of Bomb Battle Elite, this collaboration introduces a Galaxy Exploration Mission storyline. Participants engage in five exciting missions utilising the Samsung Galaxy S24, immersing themselves in an elite national space exploration team’s quest to investigate a deserted spacecraft for potential extraterrestrial activity.
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“We offer gamification services tailored to brands looking for innovative ways to integrate their product’s unique selling points into interactive gaming events. In our recent partnership with Samsung, we’ve developed a collection of five games designed to provide users with immersive experiences. For instance, in one game called Photo Assist, players can snap a selfie with an alien character, easily remove the background, and share it on the leaderboard as their profile picture. These games offer a variety of experiences that align with the brand’s interests and unique selling points, strengthening the connection between brands and consumers.” continued Datin Sheehan.
This physical experiential activity underscores Bomb Battle’s ability to provide innovative and tailored solutions to brands seeking to elevate their events and activations. The team prides itself on delivering not just standard engagements but fully immersive and gamified experiences that captivate audiences and leave a lasting impression.
Launched in 2023, Bomb Battle is Asia’s pioneer in immersive video game experiences, featuring the largest paint bomb. Building on this success, the brand unveiled its latest milestone in early 2024: the launch of its flagship store, Bomb Battle Elite.
