SINGAPORE, August, 2024 – In a bold move to enhance its global customer experience, BMW Group has expanded its successful partnership with Adyen, integrating advanced point-of-sale (POS) solutions into its retail and visitor environments at BMW Welt and the BMW Museum in Munich. This initiative follows the duo’s successful global e-commerce collaboration, which has seen Adyen support BMW Group across 36 countries with tailored payment solutions designed to meet the automaker’s specific customer engagement needs.
A Seamless Integration of Online and Offline Payments
Adyen has been a trusted payment partner for BMW Group’s e-commerce operations for several years, processing transactions for the ConnectedDrive Store across major markets, including Europe, Australia, Malaysia, Singapore, Korea, Japan, and Brazil. With the integration of Adyen’s POS solutions, BMW Group customers can now enjoy a seamless payment experience both online and offline.
Leveraging Adyen’s globally standardized platform, BMW Group can offer local market-specific payment methods, such as iDeal in the Netherlands, TWINT in Switzerland, and Swish in Sweden, providing a truly tailored shopping experience. As Alexa von Bismarck, President EMEA at Adyen, highlights, “We are very pleased to take the next step together after the successful cooperation of the past years in almost all markets where BMW is active – and now also offer a modern and smooth payment experience for their customers at the BMW Museum and BMW Welt.”
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Unified Platform for Enhanced Business Insights
The collaboration extends beyond mere payment processing. By unifying BMW Group’s online and offline channels through Adyen’s platform, the automaker can access a single overview of all transactions, providing unified reporting capabilities that streamline business operations. Additionally, Adyen’s integrated analysis tools and real-time transaction overviews empower BMW Group with deeper insights into customer payment preferences, enabling data-driven decision-making.
Looking forward, BMW Group customers can expect even more convenience, with plans to introduce Apple Pay and Google Pay in the POS environment at BMW Welt and BMW Museum, further expanding payment options.
A Testament to Innovation in the Automotive Industry
Adyen’s long-standing reputation for delivering innovative payment solutions to global brands like Meta, Uber, H&M, and eBay is further solidified by this expanded partnership. The automotive industry’s trust in Adyen underscores the fintech company’s ability to craft bespoke solutions that meet the complex needs of premium brands like BMW Group.
