How to Write For Human, But Optimise It For SEO?
The question is simple but the answer to it isn’t. Search engines such as Google, Yahoo and Bing prefer long-form articles. We are talking about at least 1,500 to somewhere…
How Digital Marketing Helps Sales Team Perform Better
Playing a digital marketing game is all about having your inbound marketing played online. If we are playing the game in the B2B industry, the creativity and complexity level to deliver the…
Branding 101: When I Grow Up, I Want To Be Like Hard Rock
“Have A Rockin’ Day!“ This is what I hear every single time I’m in Hard Rock Hotel. From Penang, to Singapore, Pattaya, Las Vegas, Ibiza and Macau. I’m sure this…
How I Transformed The Company Into A Super Brand in Just 18 Months
Afew days ago I was reading this interesting journey of Jonathan Mildenhall, Airbnb’s new CMO on how he transformed the company into a Super Brand in just 18 months. Katie…
Digital Marketing: Quotes of the Week.
Are you a teacher? Imagine if you could utilise social media channel to interact with your students, engaging them regularly and help to elevate their understanding on certain subjects in…
Personal Branding: How To Evolve From A Nobody To A Must-Connect Material Using LinkedIn
It seems that you are stuck in the ‘connections’ zone with those bunch of people who tend to ignore you often despite them being a very good potential customers for…
Why Global Brands Opt For Social Media Marketing?
Can you still recall the other day when you want to buy that awesome performance car you’ve been dreaming of? You asked a couple of your close friends for their…
This Is How You Should Promote Your Tweet
Here are a few tips and tricks on how to promote your tweet. Remember, do not simply follow others. They are as clueless as you are. Instead observe more, open…
Build Your Brand Through Passion, Just Like Cesar Millan
If you own a dog, I bet you must’ve heard of him. I’m not quite a pet guy, no. I don’t have a cat, let alone a dog. Yet somehow…
Want To Be Searchable Online?
Hire a great storyteller, who can write engaging content for you. If you want your brand to be within the first few pages of Google Search, Yahoo or Bing, your…
This Is How I Acquire Regular Qualified Leads From My Blog
The strategy that I have here doesn’t have a backup plan. If I’m not going to generate leads from my articles, tips and tricks shared to you daily, I am so…
Blogging: How Not To Be Just Another Average Joe
The idea is very simple. You want to blog something cool and as frequent as possible, talking about your niche that would make people love all your insights and eventually…
4 Things That Make Your LinkedIn Profile A Joke
LinkedIn can make or break your chance of getting a job for those who are searching for one, or even securing projects for business people. Today, I’d like to share…
This Is How I Boost My Personal Brand, And I Want You To Do Exactly The Same
By becoming a storyteller. That’s how I am doing it. I’m not quite sure you do notice this or not but human beings like you and I, we are a living learning…
Branding: Consumers Are Getting Nastier This Year
Unlike previous new year celebrations, this year’s began very moderately. It will be the same for the next one I presume, and so on. With all uncertainties happening around us, everyone welcome…
