How To Bring Your Content Marketing Game To The Next Level
Content is always the main protagonist in a marketing campaign. Without effective content, marketing campaigns lose their sharpness and relevance. Content is always the main protagonist in a marketing campaign.…
Why Social Media For SMEs?
It's crystal clear that social media is the best way to access the world's market. Why social media for SMEs? This is indeed a million dollar question to ponder about.…
Public Relations 101: How To Build Powerful Media Relationships
Despite having your key messages outlined clearly in the release, if the email is sent to the wrong editor, this pitch is entirely pointless. Here’s how you build powerful media…
Now on Android: New Ways to Explore with Google Maps
Last month, Google introduced new ways to experience your city with Google Maps—helping you find the best spots to eat, drink, and play based on the things you’re into. Many…
The Next Rembrandt: Artificial Intelligence Enriches Human Creativity
Machine Learning and Artificial Intelligence (AI) are fast breaking boundaries imposed by human imagination. Technological advances allow us to come up with purely data-driven results, without the hindrance of bias…
Google Maps: Keeping Malaysians On The Move With Motorcycle Mode
Google recently launched a brand new feature, ‘motorcycle mode’ to help Malaysian motorcyclists better navigate traffic across the country. Google Maps already has a number of features to help Malaysians…
Sandy Russell, Global Innovative Hotelier, Joins Wharf Hotels
Wharf Hotels has announced the appointment of Ms Sandy Russell as Vice President, Sales & Marketing to lead the group’s corporate sales and marketing. Overseeing the hospitality management company’s robust…
Public Relations 101: Here Are Every PR Practitioner
Making a living in the public relations and communications industry, horror movie lead characters take a step back following the sleepless nights caused by these occupational hazards of a pr…
Google: Introducing Simpler Brands And Solutions For Advertisers And Publishers
We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a…
How to Succeed With Email Marketing In Asia
By following these steps and keeping your unique audience in mind, your brand can successfully expand into Asian markets. Although our world is more connected than ever, each country still…
How To Deliver A Killer 30 Seconds Sales Pitch
The most important area that I came across to survive in entrepreneurship is actually the sales pitch. I’ve been running a business and actively involved in the training industry for…
6 Work-From-Home Digital Freelancers Tell Their Stories On Overcoming Disabilities
“Overcoming disabilities is not easy, but it’s not impossible either. ” I was so inspired when I attended church a couple of weeks ago and Oscar Pistorius was mentioned as…
Tomorrow’s News 2018 Survey Finds Challenges For Platforms And Advertisers, But Good News For Publishers
Executives think platforms should do more to combat fake news, are increasingly sceptical of social media and blame brands for adverts placed alongside inappropriate content – but they increasingly see…
The Renaissance Of Marketing In The WeChat Age
Today, the word WeChat means many things to different people. To users, it means irreplaceable convenience and infinite entertainment. To marketers accustomed to the traditional way of writing ads, the…
Content Strategist: What On Earth Is That?
When I tell people that I am now a Content Strategist, I’m often greeted with a blank look and a polite nod… In March, I finally became a Content Strategist,…
