Uber Teams Up with Martial Arts Star Louis Koo to Launch ‘Skip The Kung Fu’ Campaign in Hong Kong
Uber has unveiled its latest marketing campaign in Hong Kong, 'Skip The Kung Fu,' which cleverly plays on the double meaning of the term 'Kung Fu,' meaning both martial arts…
9 in 10 online Malaysians use YouTube, draws higher ad effectiveness than TV
At this year’s YouTube Works Awards, the platform announced significant growth in Malaysia. YouTube reached over 20 million people in Malaysia ages 18+ in June 2024 alone, representing more than…
Media for a Better World: A Roadmap Towards Sustainable OOH Media
Moving Hearts, the ESG initiative of Moving Walls, successfully hosted "Media for a Better World: A Roadmap Towards Sustainable OOH Media," an event dedicated to shaping a sustainable future for…
Amplify Appoints Business Directors Steph Balme And Kate Boekhorst As Agency Expands
In a period of strong business momentum, global creative agency Amplify has appointed two senior business directors, Steph Balme and Kate Boekhorst, in newly created roles. Both Balme and Boekhorst…
Six Senses Shares 82 Tried And Tested Solutions With Wider Hotel Industry To Help Eliminate The Use Of Plastic In Hospitality
Six Senses has been on a journey to eliminate plastic from its properties ever since the brand was founded in the mid-1990s. By the time plastic had become a dirty…
Leica India Unveils the Latest Leica Q3 43 Camera and Announces Chef Ranveer Brar as Brand Ambassador at an Exclusive Mumbai Event
Mumbai, 30th September 2024: Leica India, the epitome of premium cameras and sports optics, marked an exceptional evening on 27th September at Taj Lands End in Bandra, Mumbai, by unveiling…
CTOS Study Reveals That Consumers With High Credit Scores Are 5X More Likely To Secure Loan Approvals Than Those With The Lowest Scores
CTOS, Malaysia’s leading credit reporting agency, has released a summary of findings regarding the correlation of consumers’ MyCTOS Scores against their chances of securing loan financing. Using a sample of…
Orange Line and Skyscanner Reignite Partnership to Boost SEO Growth Across APAC
Sydney, September 30, 2024 – Independent digital marketing agency Orange Line has announced a renewed partnership with global travel app Skyscanner to amplify the brand's growth across the Asia-Pacific (APAC)…
Dettol’s ‘Selangkah Lebih, Selangkah Kasih’ Initiative: Safeguarding Malaysians During Merdeka Day
As Malaysia celebrates its 67th Merdeka Day, Dettol Malaysia steps up to promote health and safety for over 50,000 citizens through its 'Selangkah Lebih, Selangkah Kasih' initiative. This thoughtful campaign…
Chennai Photo Biennale 2024 Returns: A Celebration of Visual Narratives, Culture, and Artistry
The Chennai Photo Biennale (CPB4) is back, and this year’s edition is set to unravel a vibrant and dynamic collection of visual narratives, thought-provoking themes, and artistic explorations. Running from…
Beyoncé Joins Forces with Levi’s® for “REIIMAGINE” Campaign, Celebrating the Evolution of Americana
Singapore, 30 September 2024 – The iconic Levi’s® brand has announced its latest collaboration with global superstar Beyoncé, launching an innovative campaign titled “REIIMAGINE.” Inspired by Beyoncé’s chart-topping track “LEVII’S…
Vinyl Group Acquires Web3 Platform Serenade
Purchased the assets of Serenade, including the shares of its UK subsidiary, in an all scrip dealAccelerates expansion of Vinyl.com to UK and European markets while adding physical and digital…
Kissflow launches 2024 Citizen Development Trends Report
Report highlights 83% adoption of Citizen Development programs among top tech leaders; AI and automation seen as critical drivers for innovation. Kissflow, a leading platform that empowers process owners, a.k.a. Citizen…
Generation Alpha and Z: Redefining Family Travel in Asia Pacific, Says Hilton’s 2025 Trends Report
In a dynamic shift, Asia Pacific's youngest generations are transforming the way families travel. Hilton's latest 2025 Trends Report reveals how Generation Alpha (aged 14 and younger) and Generation Z…
Just Herbs Unveils its Brand Campaign Celebrating Timeless Beauty with Zeenat Aman and Rakul Preet Singh
Stepping up its commitment to growth, innovation and natural beauty Rolls-out a nationwide campaign with communication across new-age media Ayurveda inspired beauty and personal care brand, Just Herbs today announces…
