In a remarkable event that bridged the gap between an international music icon and her ardent South Korean fans, Billie Eilish, in collaboration with Spotify, hosted an immersive listening experience in Seoul. Held on June 18 at the prestigious Théâtre des Lumières, this exclusive event marked Billie’s triumphant return to South Korea after a two-year hiatus, connecting her deeply with hundreds of enthusiastic fans.
The event celebrated the launch of Billie’s latest album, “HIT ME HARD AND SOFT,” and was designed to provide fans with an unparalleled listening experience. Attendees were treated to a unique visual session that delved into the album’s concepts, immersing them in Billie’s artistic vision. This listening event followed the successful inaugural session at Lightroom in London, underlining Spotify’s commitment to creating memorable cultural moments that unite artists with their global fanbase.
In addition to the listening session, fans enjoyed a dynamic Q&A segment, offering a rare opportunity to gain insights into Billie’s creative process. Adding to the evening’s excitement, global superstar JENNIE made a surprise appearance, moderating the session and enhancing the engagement with her charismatic presence.
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“Billie Eilish’s immersive listening experience in South Korea marks a significant milestone in our commitment to bringing exceptional cultural moments to fans around the world,” stated Jungjoo Park, Spotify’s Head of Music, South Korea. “This is Spotify’s first listening experience in South Korea and we will continue to bring unique moments for artists and fans, deepening the connection.”
Spotify, known for revolutionizing music streaming since its launch in 2008, continues to lead the industry with innovative fan experiences. With over 615 million users and 239 million subscribers globally, Spotify remains the premier platform for music lovers and artists alike.
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Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 100 million tracks and million podcasts titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, Spotify is the world’s most popular audio streaming subscription service with 615m users, including 239m subscribers in over 180 markets.
