National, 15th October 2024 – As the festive season approaches, BIBA, India’s renowned Indian wear brand, has launched an exclusive festive collection designed for girls aged 2-15 years. This collection merges the grace of traditional Indian attire with modern fashion elements, ensuring that young girls can celebrate the season with confidence and style.
The BIBA Girls festive collection includes a vibrant range of outfits, from intricately designed lehenga sets to colorful kurta sets. Each piece is thoughtfully crafted to capture the essence of the festive spirit while allowing young girls to embrace their individuality. With a perfect balance of timeless designs and playful contemporary elements, the collection empowers girls to shine during the celebrations.
Elegance Meets Confidence in BIBA’s Latest Ad Campaign
To coincide with the launch, BIBA has released a captivating digital ad showcasing the collection. The ad radiates festive joy, with young girls twirling in elegant outfits, exuding confidence and style. Against a vibrant and colorful backdrop, the ad captures the spirit of celebration, emphasizing both the beauty of the garments and the exuberance of the girls who wear them.
Mrs. Shraddha Bindra, Creative Director at BIBA Apparels and the visionary behind BIBA Girls, expressed her passion for the collection, saying, “BIBA Girls was born out of my love for fashion and the desire to fill a gap in the market for Indian wear for young girls. Each piece in this collection is designed to empower girls, giving them the opportunity to embrace their uniqueness and shine brightly. I believe that every girl deserves to feel beautiful and confident, and our collection embodies that sentiment.”
A Decade of Empowering Girls Through Fashion
Launched over a decade ago, BIBA Girls has continuously offered young girls a wider variety of Indian wear options. Reflecting on the brand’s journey, Mr. Siddharath Bindra, Managing Director of BIBA Apparels, shared, “We launched BIBA Girls a decade ago to provide young girls with more choices in Indian wear, where options had been limited. Our festive collection, beautifully showcased in this vibrant ad, embodies BIBA’s commitment to merging traditional craftsmanship with contemporary design. Each outfit is designed for comfort and style, reflecting the joyful spirit of the season and celebrating the confidence of young girls.”
A Celebration of Culture and Creativity
The BIBA Girls festive collection is not just about fashion—it’s about celebrating cultural roots while encouraging self-expression. With stunning prints, intricate embroidery, and bold colors, the collection is perfect for all festive occasions, from family gatherings to grand celebrations. The attention to detail and the fusion of tradition with modern trends make these outfits stand out, ensuring that young girls can enjoy the festivities in style and comfort.
BIBA Girls also recently showcased this collection at the India Kids Fashion Week in cities like Delhi, Jaipur, Mumbai, and Ahmedabad, allowing young fashion enthusiasts to experience the joy of fashion in a festive atmosphere.
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About BIBA
Founded in 1988 by Mrs. Meena Bindra, BIBA is a leading Indian fashion brand known for its beautiful ethnic wear collections for women and girls. With over 360 stores across 26 states in India and a strong presence in retail chains like Shoppers Stop, Lifestyle, Pantaloons, and Central, BIBA continues to set trends in the Indian fashion industry. The brand has earned several accolades for its innovative designs and continues to grow under the leadership of Mr. Siddharath Bindra, Managing Director of BIBA Apparels.
