Sydney, October 22, 2024: Bench Media, a leading independent media agency, has announced the expansion of its service portfolio with the launch of a comprehensive Commerce & Retail Media offering. This innovative service will enable brands to unify their marketing efforts across multiple Retail Media Networks, providing a seamless customer journey from online interactions to in-store purchases.
The expansion comes as part of Bench’s strategic growth, bolstered by the recent promotions of Sebastian Diaz to Head of Media Innovation and Nate Vella to Brand Strategy Lead. Their new roles are pivotal in strengthening Bench’s media and strategy services, reflecting the agency’s commitment to delivering cutting-edge solutions to its diverse client base.
New Offering to Address Retail Media Challenges
As brands increasingly rely on Retail Media Networks, challenges related to marketing fragmentation and data privacy have surfaced. Bench Media’s VP of Growth, Anthony Fargeot, highlights these concerns: “We’ve seen retail brands struggling to unify their marketing efforts, especially across different Retail Media Networks and other marketing activities. The fragmentation, coupled with data privacy hurdles, often leaves brands without a clear picture of what’s working.”
Bench Media’s new offering addresses these challenges by integrating Retail Media Networks and advertising channels that support every phase of the customer journey—from awareness to purchase. This omnichannel approach ensures that brands can create a cohesive experience, whether customers are shopping online or in-store.
Advanced Tools for Enhanced Brand Insights
The agency is leveraging advanced tools to bridge the gap between online and offline marketing activities. This integration empowers brands to create seamless customer experiences while maintaining compliance with data privacy regulations.
Fargeot adds, “Tracking an individual’s entire customer journey may not yet be fully achievable. However, brands can now leverage tools such as brand lift studies, closed-loop attribution, and path-to-conversion analysis to make more informed decisions.”
Bench Media’s strategy ensures that retail media efforts do not operate in isolation, providing brands with a competitive edge by integrating valuable insights into their marketing efforts.
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nudie’s Success with Bench’s Omnichannel Approach
One of Bench Media’s recent success stories comes from nudie, Australia’s much-loved 100% natural juice brand. By partnering with Bench Media and integrating digital and physical touchpoints, nudie effectively engaged shoppers at key moments, driving conversions.
Emilie Durand, Head of Brand Marketing (Juice) at nudie, shares the impact of Bench’s strategy: “nudie is a much-loved Aussie brand, but we always want to remind people what the brand offers. Bench’s omnichannel approach has helped us transform our marketing efforts into a seamless customer experience. By connecting digital and physical touchpoints, we’re not just reaching our audience—we’re guiding them from awareness to action, turning everyday moments into brand opportunities and our customer’s grocery run into a nudie run.”
About Bench Media
Bench Media is an independent media agency specializing in data-driven solutions that help brands navigate the evolving landscape of digital marketing. With a focus on innovation, omnichannel strategies, and client-centered services, Bench Media continues to deliver impactful marketing results for its clients across diverse industries.
