Being Human Clothing proudly announces its stellar achievement at the India Fashion Forum (IFF) which was held on February 21-22, 2024 at Conard Bangalore. The Brand won an extraordinary five awards– one of the highest ever received by a single brand in the esteemed forum’s history. India Fashion Forum is India’s largest and most influential fashion retail intelligence event. Launched in 2000, it has come to be widely recognised as a powerful platform for curated knowledge dissemination, peer-to-peer networking and business development for all organisations and professionals connected to the business of fashion in India.
The conscious fashion partner to IFF 2024, Being Human Clothing was awarded with diverse awards under multiple categories
Most Admired Marketing & Promotion of the Year: Multimedia Campaign:
Established Salman Khan’s Birthday as a property to raise awareness and drive foot traffic through a comprehensive 360-degree plan resulting in increased sales
Most Admired Marketing & Promotion of the Year: Celebrity Endorsed Campaign
Being Human leveraged Salman Khan for men’s wear and Alizeh’s fresh appeal to launch its Gen Z-centric design of the women’s wear collection seamlessly complementing each other.
Most Admired Marketing & Promotion of the Year: Social Cause Campaign
Celebrating the brand’s purpose-driven approach, emphasizing its contributions to society through initiatives such as sustainable practices in garment production, fair wages for farmers, and ensuring safe working conditions.
Most Admired ESG Initiative of the year
Using creating and using sustainable products: – Wash Care Label – 100% recycled plastic material. Denim from recycled Pet bottles, 100% recycled carry bags and pancaking material, plant able neck tags, sourcing cotton from by providing fair wages to the farmers.
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Most Admired Brand for Diversity and Inclusivity
Acknowledging the brand’s commitment to social consciousness in every action.
Inclusivity: Introducing the gender-fluid collection “Blur” and Supporting the underprivileged by having a specially employed person in store
Diversity: Empowering specially-abled individuals and Employment of an all-women staff at select stores
These accolades highlight the brand’s commitment to go beyond traditional norms and focus on a Diverse and Inclusive environment. Along with that, it focuses on a holistic approach that encompasses sourcing, manufacturing, innovation, adherence to standards, environmental impact reduction and transparent communication of their sustainability practices.
Sanjeev Rao, CEOof Being Human Clothing, expressed his gratitude. He stated, “We are deeply honoured to receive these prestigious awards, which underscore our ongoing commitment to impact society while delivering exceptional fashion experiences positively. This recognition further inspires us to continue pushing boundaries and innovating in all aspects of our business.”
Not only this, but, Being Human Clothing’s innovative marketing and promotion strategies were also acknowledged, earning the brand distinction in this competitive category. These awards are a testament to Being Human Clothing’s unwavering devotion towards innovation and sustainability as they consistently blend fashion with philanthropy. The brand’s triumph at IFF 2024 further solidifies the brand’s adherence to making a positive impact on society.
Being Human is a Brand driven by Purpose. And the Purpose is to Give Back to the Society, straddling the conscious circle and Business Circle. Every Garment of Being Human Clothing helps shape a life through “Education” or helps save a life through “Healthcare”. It embodies the six positive human values of – Love, Care, Share, Hope, Help and Joy. Being Human Clothing offers trendy, eco-friendly clothing options for men and women.
