Package Design Can Make or Break Your Food Brand
Introduction You’ve put a lot of thought into the food you’re selling.…
5 Future-Proof Branding Trends for 2023
Introduction So, you're thinking about starting a business. You have an idea,…
How to Create Fantastic Co-Marketing and Co-Branding Campaigns For Your Brand
Introduction You've probably heard of co-marketing and co-branding, but what do they…
Branding vs Marketing vs Advertising
Introduction Branding, marketing, and advertising. They're all related, but they're not all…
Five Unique Differences Between Branding And Marketing
Introduction When it comes to branding and marketing, there's a lot of…
How Color and Typography Influence Consumers
Introduction You see it every day. A company uses a certain color…
Color Psychology: Why Do People Hate Your Brand Because Of The Color Of Your Package?
Brand colors are a vital part of the branding process, they represent…
How to Make Your Small Business Stand Out With Good Branding
Introduction You've probably heard the saying, "you can't judge a book by…
10 Effective Ways To Use Brand Storytelling To Connect With Your Customers
Introduction As a marketer, you know the importance of storytelling. It's one…
Ugh, What’s Wrong With My Brand Identity?
Having a strong brand identity is important for any business, but it’s…
How Brands Reflect Their Brand Values, Goals and Strategies
We're always being told how important it is to create a strong…
10 Branding Mistakes You Should Avoid
Your brand represents your mission, so it's critical that you construct it…
Create A Strong Brand Identity
When you evaluate someone’s identity, you consider the qualities that have shaped…
The Game Changer Model Of Consumer Behavior That You Have To Know About
Howard and Sheth's model is one of the highly referred modal in…